Ghost vs Lemlist
Side-by-side plans, pricing, and feature gates for Ghost and Lemlist, verified . Ghost is primarily content marketing; Lemlist is primarily sales engagement.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Lemlist
- Email Pro
Email-only outbound with 3 senders per user
$63/mo - Multichannel Expert
Email plus LinkedIn, WhatsApp, and calling cadences
$87/mo - Enterprise
Custom pricing with SSO, dedicated AM, and 1:1 onboarding
Custom
Limits at the entry paid tier
Compares Starter (Ghost) against Email Pro (Lemlist). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Lemlist |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | 1 user (per-seat pricing) |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Lemlist wins
- SDR teams running multichannel outbound (email plus LinkedIn cadences)
- Founders doing personalized cold outreach to small lead lists
- Agencies running outbound on behalf of clients
Where Lemlist is the wrong fit
- Inbound-led sales teams (use a CRM like Close or HubSpot)
- Teams averse to LinkedIn automation due to platform risk
- Marketing teams (this is sales-engagement, not marketing automation)
Common questions
- Is Ghost cheaper than Lemlist?
- At the entry tier, Ghost starts at $18/mo versus Lemlist at $63/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Lemlist have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Ghost: https://ghost.org/pricing/ · Lemlist: https://www.lemlist.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.