Ghost vs Leadpages
Side-by-side plans, pricing, and feature gates for Ghost and Leadpages, verified . Ghost is primarily content marketing; Leadpages is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Leadpages
- Grow
Entry tier with unlimited traffic and AI page creation
$79/mo - Optimize
Adds Smart Traffic AI routing, heatmaps, and personalization
$159/mo - Scale
Auto-optimization, team seats, audit logs, dedicated CSM
$319/mo
Limits at the entry paid tier
Compares Starter (Ghost) against Grow (Leadpages). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Leadpages |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | · |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Leadpages wins
- Solopreneurs and small marketing teams running paid campaigns with high-traffic landing pages
- Teams that have been burned by visitor-cap overages elsewhere
- Brands that want AI routing for conversion-rate optimization without buying a separate CRO tool
Where Leadpages is the wrong fit
- Enterprises needing SSO or SAML (no published support)
- Teams under $100/mo budget (Carrd or Webflow Free can suffice for simpler use)
- Buyers wanting a full-site builder (Webflow is broader)
Common questions
- Is Ghost cheaper than Leadpages?
- At the entry tier, Ghost starts at $18/mo versus Leadpages at $79/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Leadpages have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Ghost and Leadpages in the same category?
- No. Ghost is primarily a content marketing tool; Leadpages is primarily a landing pages tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Ghost or Leadpages?
- Ghost ships 4 plans; Leadpages ships 3. Ghost's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Ghost or Leadpages?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/ghost for Ghost and /alternatives/leadpages for Leadpages. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Ghost: https://ghost.org/pricing/ · Leadpages: https://www.leadpages.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.