Ghost vs Hunter
Side-by-side plans, pricing, and feature gates for Ghost and Hunter, verified . Ghost is primarily content marketing; Hunter is primarily lead generation.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Hunter
- Free
50 search credits per month for testing
Free - Starter
2,000 credits/mo, auto-verification, AI Writing Assistant
$34/mo - Growth
10,000 credits/mo, 10 email accounts, expanded AI
$104/mo - Scale
25,000 credits/mo, 20 email accounts, unlimited Signals
$209/mo - Enterprise
Custom credits and dedicated account manager
Custom
Limits at the entry paid tier
Compares Starter (Ghost) against Starter (Hunter). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Ghost | Hunter |
|---|---|---|
| Contacts | 1,000 members | · |
| Emails / month | Unlimited | · |
| Team seats | 1 | Unlimited |
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
When Hunter wins
- Founders doing personalized B2B outreach to small lead lists
- Agencies running outreach campaigns for SMB clients
- Sales teams wanting an email-finder and verifier in a single tool
Where Hunter is the wrong fit
- Enterprise sales orgs that need ZoomInfo-grade data depth
- Teams that don't run cold outreach (use a CRM instead)
- Buyers who want unlimited credits at any price (use ZoomInfo or Apollo Unlimited)
Common questions
- Is Ghost cheaper than Hunter?
- At the entry tier, Hunter starts at Free versus Ghost at $18/mo. Hunter is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Ghost or Hunter have a free plan?
- Only Hunter has a permanent free plan. Ghost only offers a free trial.
Ghost: https://ghost.org/pricing/ · Hunter: https://hunter.io/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.