Flodesk vs Ghost
Side-by-side plans, pricing, and feature gates for Flodesk and Ghost, verified . Flodesk is primarily email marketing; Ghost is primarily content marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Flodesk
- Free
Unlimited active subscribers, no trial gate
Free - Lite
Up to 25,000 subscribers, unlimited sends, 1 seat
$25/mo - Pro
Most popular: unlimited workflows, 2 seats, advanced analytics
$28/mo - Everything
Email plus integrated checkouts, sales pages, and subscriptions
$54/mo
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Limits at the entry paid tier
Compares Lite (Flodesk) against Starter (Ghost). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Flodesk | Ghost |
|---|---|---|
| Contacts | 25,000 subscribers | 1,000 members |
| Emails / month | · | Unlimited |
| Team seats | 1 | 1 |
When Flodesk wins
- Visual creators (designers, course creators, photographers) who care about how emails look
- Solo operators who value templates and speed over deep automation
- Brands prioritizing aesthetics over data and behavioral targeting
Where Flodesk is the wrong fit
- Teams needing deep behavioral automation (use ActiveCampaign or Customer.io)
- B2B sales orgs (use HubSpot or Pipedrive)
- High-volume senders who would hit the 255,000 subscriber cap
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
Common questions
- Is Flodesk cheaper than Ghost?
- At the entry tier, Flodesk starts at Free versus Ghost at $18/mo. Flodesk is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Flodesk or Ghost have a free plan?
- Only Flodesk has a permanent free plan. Ghost only offers a free trial.
- Are Flodesk and Ghost in the same category?
- No. Flodesk is primarily a email marketing tool; Ghost is primarily a content marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Flodesk or Ghost?
- Both Flodesk and Ghost ship 4 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
- Where can I see alternatives to Flodesk or Ghost?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/flodesk for Flodesk and /alternatives/ghost for Ghost. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Flodesk: https://flodesk.com/pricing · Ghost: https://ghost.org/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.