Drip vs Triple Whale
Side-by-side plans, pricing, and feature gates for Drip and Triple Whale, verified . Drip is primarily email marketing; Triple Whale is primarily marketing attribution.
Triple Whale
- Starting price
- $107.50/mo
- Free plan
- No
- Free trial
- ·
- Plans
- 3
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
Triple Whale
- Growth
Standard attribution and core analytics boards
$107.50/mo - Pro
Most popular: full attribution + CDP
$279/mo - Enterprise+
Warehouse syncing and dedicated implementation
Custom
Limits at the entry paid tier
Compares Standard (Drip) against Growth (Triple Whale). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | Triple Whale |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | · |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When Triple Whale wins
- Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions
- E-commerce ops teams needing multi-touch plus LTV and RFM in one tool
- Data-conscious stores wanting warehouse-grade syncing
Where Triple Whale is the wrong fit
- B2B marketers (use Customer.io or HubSpot for attribution)
- Shopify stores under $500k GMV where cost outweighs incremental insight
- Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first
Common questions
- Is Drip cheaper than Triple Whale?
- At the entry tier, Drip starts at $39/mo versus Triple Whale at $107.50/mo. Drip is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or Triple Whale have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Drip and Triple Whale in the same category?
- No. Drip is primarily a email marketing tool; Triple Whale is primarily a marketing attribution tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Drip or Triple Whale?
- Triple Whale ships 3 plans; Drip ships 1. Triple Whale's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Drip or Triple Whale?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/drip for Drip and /alternatives/triple-whale for Triple Whale. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Drip: https://www.drip.com/pricing · Triple Whale: https://www.triplewhale.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.