Drip vs PostHog
Side-by-side plans, pricing, and feature gates for Drip and PostHog, verified . Drip is primarily email marketing; PostHog is primarily analytics.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
PostHog
- Free + Pay-as-you-go
Generous free tier across every product
Free - Boost
Add-on: Boost
$250/mo - Scale
Add-on: Scale
$750/mo - Enterprise
Add-on: Enterprise
Custom
Limits at the entry paid tier
Compares Standard (Drip) against Boost (PostHog). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | PostHog |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | · |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When PostHog wins
- Technical product teams that want one tool covering analytics, experiments, replay, and surveys
- Startups under 1M events per month, where the free tier covers the entire stack
- Companies committed to open-source infrastructure who want the option to self-host
Where PostHog is the wrong fit
- Marketing-only teams who need attribution and campaign analytics (Mixpanel or GA4 fit better)
- Enterprises with strict procurement that requires a SaaS-only vendor with no self-hosted option in scope
- Non-technical users who cannot navigate event-based analytics UIs and SQL-style insights
Common questions
- Is Drip cheaper than PostHog?
- At the entry tier, PostHog starts at Free versus Drip at $39/mo. PostHog is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or PostHog have a free plan?
- Only PostHog has a permanent free plan. Drip only offers a free trial.
- Are Drip and PostHog in the same category?
- No. Drip is primarily a email marketing tool; PostHog is primarily a analytics tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Drip or PostHog?
- PostHog ships 4 plans; Drip ships 1. PostHog's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Drip or PostHog?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/drip for Drip and /alternatives/posthog for PostHog. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Drip: https://www.drip.com/pricing · PostHog: https://posthog.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.