Drip vs Leadpages
Side-by-side plans, pricing, and feature gates for Drip and Leadpages, verified . Drip is primarily email marketing; Leadpages is primarily landing pages.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
Leadpages
- Grow
Entry tier with unlimited traffic and AI page creation
$79/mo - Optimize
Adds Smart Traffic AI routing, heatmaps, and personalization
$159/mo - Scale
Auto-optimization, team seats, audit logs, dedicated CSM
$319/mo
Limits at the entry paid tier
Compares Standard (Drip) against Grow (Leadpages). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Drip | Leadpages |
|---|---|---|
| Contacts | 2,500 contacts (entry tier; scales) | · |
| Workflows | 50 | · |
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
When Leadpages wins
- Solopreneurs and small marketing teams running paid campaigns with high-traffic landing pages
- Teams that have been burned by visitor-cap overages elsewhere
- Brands that want AI routing for conversion-rate optimization without buying a separate CRO tool
Where Leadpages is the wrong fit
- Enterprises needing SSO or SAML (no published support)
- Teams under $100/mo budget (Carrd or Webflow Free can suffice for simpler use)
- Buyers wanting a full-site builder (Webflow is broader)
Common questions
- Is Drip cheaper than Leadpages?
- At the entry tier, Drip starts at $39/mo versus Leadpages at $79/mo. Drip is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Drip or Leadpages have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Drip: https://www.drip.com/pricing · Leadpages: https://www.leadpages.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.