Demio vs Ghost
Side-by-side plans, pricing, and feature gates for Demio and Ghost, verified . Demio is primarily webinar; Ghost is primarily content marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Demio
- Starter
50 attendees, single host, 3-hour sessions
$45/mo - Growth
Tiered attendee capacity with automated webinars
Custom - Premium
Best Value: unlimited hosts, 1080p, Demio AI, dedicated support
$196/mo
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Limits at the entry paid tier
Compares Starter (Demio) against Starter (Ghost). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Demio | Ghost |
|---|---|---|
| Contacts | · | 1,000 members |
| Emails / month | · | Unlimited |
| Team seats | 1 host | 1 |
When Demio wins
- B2B SaaS marketing teams running monthly product demos and educational webinars
- Coaches and consultants running paid masterclasses
- SMB teams that want a simpler webinar tool than enterprise platforms
Where Demio is the wrong fit
- Large conferences above 3,000 attendees (look at Hopin or On24)
- Free workshops where any cost is too much (use Zoom)
- Teams that need deep marketing-automation integration native to the webinar tool
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
Common questions
- Is Demio cheaper than Ghost?
- At the entry tier, Ghost starts at $18/mo versus Demio at $45/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Demio or Ghost have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Demio and Ghost in the same category?
- No. Demio is primarily a webinar tool; Ghost is primarily a content marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Demio or Ghost?
- Ghost ships 4 plans; Demio ships 3. Ghost's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Demio or Ghost?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/demio for Demio and /alternatives/ghost for Ghost. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Demio: https://demio.com/pricing · Ghost: https://ghost.org/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.