Customer.io vs Help Scout
Side-by-side plans, pricing, and feature gates for Customer.io and Help Scout, verified . Customer.io is primarily marketing automation; Help Scout is primarily help desk.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Customer.io
- Essentials
Entry tier with the visual workflow builder
$100/mo - Premium
Custom volume, HIPAA available, daily routines
$1,000/mo - Enterprise
Best volume pricing with dedicated infrastructure
Custom
Help Scout
- Free
Up to 5 users, 1 inbox, 1 Docs site
Free - Standard
Entry paid tier with live chat and AI Inbox assistant
$25/mo - Plus
Advanced workflows, unlimited AI Drafts, WhatsApp
$45/mo - Pro
Unlimited users, SSO/SAML, HIPAA, dedicated onboarding
$75/mo
Limits at the entry paid tier
Compares Essentials (Customer.io) against Standard (Help Scout). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Customer.io | Help Scout |
|---|---|---|
| Contacts | 5,000 profiles (people plus objects) | · |
| Emails / month | 1,000,000 | · |
| Team seats | 1 | 25 users (max) |
When Customer.io wins
- B2C and B2B teams with custom objects in their data model (accounts, subscriptions, devices) who need messaging tied to those entities
- Product-led businesses sending behavior-triggered lifecycle messaging across email, SMS, and push
- Teams needing HIPAA compliance for healthcare or digital-health workflows
Where Customer.io is the wrong fit
- Solo creators and newsletter operators (Kit or beehiiv are the right shape)
- Small businesses that need a $0/month or $20/month entry point (MailerLite or Mailchimp Free fit better)
- Teams that want a one-click WYSIWYG email tool with no data modeling required
When Help Scout wins
- SaaS support teams of 5 to 50 with email and chat as the main channels
- Healthcare-adjacent companies that need HIPAA on the help desk
- Teams that prefer a calm conversational inbox over the ticket-grid model
Where Help Scout is the wrong fit
- Enterprises with thousands of agents (Zendesk or Freshdesk fit better)
- Companies whose primary support channel is voice (no built-in voice)
- Teams that need deeply customizable ticket fields beyond what Help Scout exposes
Common questions
- Is Customer.io cheaper than Help Scout?
- At the entry tier, Help Scout starts at Free versus Customer.io at $100/mo. Help Scout is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Customer.io or Help Scout have a free plan?
- Only Help Scout has a permanent free plan. Customer.io only offers a free trial.
Customer.io: https://customer.io/pricing/ · Help Scout: https://www.helpscout.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.