Customer.io vs Drip
Side-by-side plans, pricing, and feature gates for Customer.io and Drip, verified . Customer.io is primarily marketing automation; Drip is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Customer.io
- Essentials
Entry tier with the visual workflow builder
$100/mo - Premium
Custom volume, HIPAA available, daily routines
$1,000/mo - Enterprise
Best volume pricing with dedicated infrastructure
Custom
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
Limits at the entry paid tier
Compares Essentials (Customer.io) against Standard (Drip). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Customer.io | Drip |
|---|---|---|
| Contacts | 5,000 profiles (people plus objects) | 2,500 contacts (entry tier; scales) |
| Emails / month | 1,000,000 | · |
| Team seats | 1 | · |
| Workflows | · | 50 |
When Customer.io wins
- B2C and B2B teams with custom objects in their data model (accounts, subscriptions, devices) who need messaging tied to those entities
- Product-led businesses sending behavior-triggered lifecycle messaging across email, SMS, and push
- Teams needing HIPAA compliance for healthcare or digital-health workflows
Where Customer.io is the wrong fit
- Solo creators and newsletter operators (Kit or beehiiv are the right shape)
- Small businesses that need a $0/month or $20/month entry point (MailerLite or Mailchimp Free fit better)
- Teams that want a one-click WYSIWYG email tool with no data modeling required
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
Common questions
- Is Customer.io cheaper than Drip?
- At the entry tier, Drip starts at $39/mo versus Customer.io at $100/mo. Drip is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Customer.io or Drip have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Customer.io: https://customer.io/pricing/ · Drip: https://www.drip.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.