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Convert vs Surfer SEO

Side-by-side plans, pricing, and feature gates for Convert and Surfer SEO, verified . Convert is primarily a/b testing; Surfer SEO is primarily seo.

Convert

Starting price
$299/mo
Free plan
No
Free trial
15 days
Plans
3
Full Convert profile →

Surfer SEO

Starting price
$39/mo
Free plan
No
Free trial
·
Plans
5
Full Surfer SEO profile →

Plans side by side

Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.

Convert

  • Growth
    $299/mo
  • Pro

    Most popular: $420/mo billed yearly

    $420/mo
  • Enterprise
    Custom

Surfer SEO

  • Discovery

    Entry tier for establishing baseline SERP and AI-search presence

    $39/mo
  • Standard

    Adds AI-prompt tracking, brand knowledge, and rank-drop detection

    $79/mo
  • Pro

    Adds daily AI-prompt tracking, internal linking, and 5 brand workspaces

    $145/mo
  • Peace of Mind

    Unlimited documents, 100 AI prompts/day, dedicated success manager

    $238/mo
  • Enterprise

    Advisory-led strategy with automation, SSO, white-label, and priority support

    Custom

When Convert wins

  • Marketing and CRO teams running 5+ tests per month with budgets to match
  • Companies scaling out of free Optimize or VWO Free tier deprecations
  • Mid-market e-commerce running structured experimentation programs

Where Convert is the wrong fit

  • Small teams that can use PostHog feature flags and experiments for free
  • One-test-a-quarter buyers where cost-per-test is too high
  • Enterprises with Optimizely contracts where switching incentive is weak

When Surfer SEO wins

  • Content marketers writing for SERP visibility
  • Bloggers and freelancers wanting AI-assisted SEO content briefs
  • Agencies producing 10+ articles per month for multiple clients

Where Surfer SEO is the wrong fit

  • SEO professionals doing keyword research at depth (use Ahrefs or SEMrush)
  • Enterprises that already have Conductor or similar workflow tools
  • Brands with no content production team

Common questions

Is Convert cheaper than Surfer SEO?
At the entry tier, Surfer SEO starts at $39/mo versus Convert at $299/mo. Surfer SEO is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
Does Convert or Surfer SEO have a free plan?
Neither has a permanent free plan. Both offer free trials.

Convert: https://www.convert.com/pricing/ · Surfer SEO: https://surferseo.com/pricing/

Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.