Convert vs Surfer SEO
Side-by-side plans, pricing, and feature gates for Convert and Surfer SEO, verified . Convert is primarily a/b testing; Surfer SEO is primarily seo.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Surfer SEO
- Discovery
Entry tier for establishing baseline SERP and AI-search presence
$39/mo - Standard
Adds AI-prompt tracking, brand knowledge, and rank-drop detection
$79/mo - Pro
Adds daily AI-prompt tracking, internal linking, and 5 brand workspaces
$145/mo - Peace of Mind
Unlimited documents, 100 AI prompts/day, dedicated success manager
$238/mo - Enterprise
Advisory-led strategy with automation, SSO, white-label, and priority support
Custom
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Surfer SEO wins
- Content marketers writing for SERP visibility
- Bloggers and freelancers wanting AI-assisted SEO content briefs
- Agencies producing 10+ articles per month for multiple clients
Where Surfer SEO is the wrong fit
- SEO professionals doing keyword research at depth (use Ahrefs or SEMrush)
- Enterprises that already have Conductor or similar workflow tools
- Brands with no content production team
Common questions
- Is Convert cheaper than Surfer SEO?
- At the entry tier, Surfer SEO starts at $39/mo versus Convert at $299/mo. Surfer SEO is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Surfer SEO have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Convert: https://www.convert.com/pricing/ · Surfer SEO: https://surferseo.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.