Skip to content
TierGauge

Convert vs Surfer SEO

Side-by-side plans, pricing, and feature gates for Convert and Surfer SEO, verified . Convert is primarily a/b testing; Surfer SEO is primarily seo.

Convert

Starting price
$299/mo
Free plan
No
Free trial
15 days
Plans
3
Full Convert profile →

Surfer SEO

Starting price
$39/mo
Free plan
No
Free trial
·
Plans
5
Full Surfer SEO profile →

Plans side by side

Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.

Convert

  • Growth
    $299/mo
  • Pro

    Most popular: $420/mo billed yearly

    $420/mo
  • Enterprise
    Custom

Surfer SEO

  • Discovery

    Entry tier for establishing baseline SERP and AI-search presence

    $39/mo
  • Standard

    Adds AI-prompt tracking, brand knowledge, and rank-drop detection

    $79/mo
  • Pro

    Adds daily AI-prompt tracking, internal linking, and 5 brand workspaces

    $145/mo
  • Peace of Mind

    Unlimited documents, 100 AI prompts/day, dedicated success manager

    $238/mo
  • Enterprise

    Advisory-led strategy with automation, SSO, white-label, and priority support

    Custom

When Convert wins

  • Marketing and CRO teams running 5+ tests per month with budgets to match
  • Companies scaling out of free Optimize or VWO Free tier deprecations
  • Mid-market e-commerce running structured experimentation programs

Where Convert is the wrong fit

  • Small teams that can use PostHog feature flags and experiments for free
  • One-test-a-quarter buyers where cost-per-test is too high
  • Enterprises with Optimizely contracts where switching incentive is weak

When Surfer SEO wins

  • Content marketers writing for SERP visibility
  • Bloggers and freelancers wanting AI-assisted SEO content briefs
  • Agencies producing 10+ articles per month for multiple clients

Where Surfer SEO is the wrong fit

  • SEO professionals doing keyword research at depth (use Ahrefs or SEMrush)
  • Enterprises that already have Conductor or similar workflow tools
  • Brands with no content production team

Common questions

Is Convert cheaper than Surfer SEO?
At the entry tier, Surfer SEO starts at $39/mo versus Convert at $299/mo. Surfer SEO is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
Does Convert or Surfer SEO have a free plan?
Neither has a permanent free plan. Both offer free trials.
Are Convert and Surfer SEO in the same category?
No. Convert is primarily a a/b testing tool; Surfer SEO is primarily a seo tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
Which has more plans, Convert or Surfer SEO?
Surfer SEO ships 5 plans; Convert ships 3. Surfer SEO's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
Where can I see alternatives to Convert or Surfer SEO?
Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/surfer-seo for Surfer SEO. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.

Convert: https://www.convert.com/pricing/ · Surfer SEO: https://surferseo.com/pricing/

Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.