Convert vs Mixpanel
Side-by-side plans, pricing, and feature gates for Convert and Mixpanel, verified . Convert is primarily a/b testing; Mixpanel is primarily analytics.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Mixpanel
- Free
1M events/mo, free forever
Free - Growth
Pay-as-you-go, starts free
$0/mo - Enterprise
Custom contract, unlimited events
Custom
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Mixpanel wins
- SaaS product teams shipping behavior-triggered features
- Growth teams running funnel and retention analyses
- Mid-market companies past PostHog's free comfort zone
Where Mixpanel is the wrong fit
- Marketing-only teams (use GA4)
- Cost-conscious early startups (PostHog free tier is bigger)
- Buyers who want analytics, flags, and replay in one bill (use PostHog)
Common questions
- Is Convert cheaper than Mixpanel?
- At the entry tier, Mixpanel starts at Free versus Convert at $299/mo. Mixpanel is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Mixpanel have a free plan?
- Only Mixpanel has a permanent free plan. Convert only offers a free trial.
Convert: https://www.convert.com/pricing/ · Mixpanel: https://mixpanel.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.