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Convert vs Mixpanel

Side-by-side plans, pricing, and feature gates for Convert and Mixpanel, verified . Convert is primarily a/b testing; Mixpanel is primarily analytics.

Convert

Starting price
$299/mo
Free plan
No
Free trial
15 days
Plans
3
Full Convert profile →

Mixpanel

Starting price
Free
Free plan
Yes
Free trial
·
Plans
3
Full Mixpanel profile →

Plans side by side

Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.

Convert

  • Growth
    $299/mo
  • Pro

    Most popular: $420/mo billed yearly

    $420/mo
  • Enterprise
    Custom

Mixpanel

  • Free

    1M events/mo, free forever

    Free
  • Growth

    Pay-as-you-go, starts free

    $0/mo
  • Enterprise

    Custom contract, unlimited events

    Custom

When Convert wins

  • Marketing and CRO teams running 5+ tests per month with budgets to match
  • Companies scaling out of free Optimize or VWO Free tier deprecations
  • Mid-market e-commerce running structured experimentation programs

Where Convert is the wrong fit

  • Small teams that can use PostHog feature flags and experiments for free
  • One-test-a-quarter buyers where cost-per-test is too high
  • Enterprises with Optimizely contracts where switching incentive is weak

When Mixpanel wins

  • SaaS product teams shipping behavior-triggered features
  • Growth teams running funnel and retention analyses
  • Mid-market companies past PostHog's free comfort zone

Where Mixpanel is the wrong fit

  • Marketing-only teams (use GA4)
  • Cost-conscious early startups (PostHog free tier is bigger)
  • Buyers who want analytics, flags, and replay in one bill (use PostHog)

Common questions

Is Convert cheaper than Mixpanel?
At the entry tier, Mixpanel starts at Free versus Convert at $299/mo. Mixpanel is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
Does Convert or Mixpanel have a free plan?
Only Mixpanel has a permanent free plan. Convert only offers a free trial.
Are Convert and Mixpanel in the same category?
No. Convert is primarily a a/b testing tool; Mixpanel is primarily a analytics tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
Which has more plans, Convert or Mixpanel?
Both Convert and Mixpanel ship 3 plans. Tier counts match; the differentiation is in features and pricing structure rather than tier ladder depth.
Where can I see alternatives to Convert or Mixpanel?
Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/mixpanel for Mixpanel. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.

Convert: https://www.convert.com/pricing/ · Mixpanel: https://mixpanel.com/pricing

Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.