Convert vs Mailchimp
Side-by-side plans, pricing, and feature gates for Convert and Mailchimp, verified . Convert is primarily a/b testing; Mailchimp is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Mailchimp
- Free
Up to 250 contacts, 500 sends/month
Free - Essentials
Entry paid tier with A/B testing
$13/mo - Standard
Most popular paid tier
$20/mo - Premium
For high-volume senders and bigger teams
$350/mo
Limits at the entry paid tier
Compares Growth (Convert) against Essentials (Mailchimp). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Convert | Mailchimp |
|---|---|---|
| Contacts | · | 500 contacts (anchor; scales up) |
| Emails / month | · | 5,000 sends (10x contacts) |
| Team seats | · | 3 |
| Automations | · | 4 flow steps |
| Campaigns | · | 3 audiences |
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Mailchimp wins
- Small businesses that want one tool with a real onboarding flow and a huge integration list
- Teams already living in Intuit (QuickBooks) products
- Operators who want a brand-name vendor for stakeholder approval
Where Mailchimp is the wrong fit
- Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)
- B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign
- Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan
Common questions
- Is Convert cheaper than Mailchimp?
- At the entry tier, Mailchimp starts at Free versus Convert at $299/mo. Mailchimp is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Mailchimp have a free plan?
- Only Mailchimp has a permanent free plan. Convert only offers a free trial.
- Are Convert and Mailchimp in the same category?
- No. Convert is primarily a a/b testing tool; Mailchimp is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Convert or Mailchimp?
- Mailchimp ships 4 plans; Convert ships 3. Mailchimp's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Convert or Mailchimp?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/mailchimp for Mailchimp. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Convert: https://www.convert.com/pricing/ · Mailchimp: https://mailchimp.com/pricing/marketing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.