Convert vs Ghost
Side-by-side plans, pricing, and feature gates for Convert and Ghost, verified . Convert is primarily a/b testing; Ghost is primarily content marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Ghost
- Starter
Personal publishing on Ghost(Pro), billed yearly
$18/mo - Publisher
Paid subscriptions, custom themes, integrations
$29/mo - Business
Higher limits, priority support, early access
$199/mo - Custom
Enterprise: unlimited members, dedicated IP, SLA
Custom
Limits at the entry paid tier
Compares Growth (Convert) against Starter (Ghost). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Convert | Ghost |
|---|---|---|
| Contacts | · | 1,000 members |
| Emails / month | · | Unlimited |
| Team seats | · | 1 |
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Ghost wins
- Independent publishers who want to own their stack and keep migration optionality
- Paid-newsletter operators trying to avoid Substack's 10% revenue share at scale
- Publications that need staff seats, custom themes, and a real CMS rather than just an email tool
Where Ghost is the wrong fit
- Hobbyists who refuse to pay anything ever; Substack or Buttondown's free tiers fit better
- Podcast-first creators; Ghost is text and email native, not an audio platform
- Teams that need deep CRM, lead scoring, or marketing automation; this is a publishing tool, not a marketing-automation suite
Common questions
- Is Convert cheaper than Ghost?
- At the entry tier, Ghost starts at $18/mo versus Convert at $299/mo. Ghost is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Ghost have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Convert: https://www.convert.com/pricing/ · Ghost: https://ghost.org/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.