Convert vs Drip
Side-by-side plans, pricing, and feature gates for Convert and Drip, verified . Convert is primarily a/b testing; Drip is primarily email marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Convert
- Growth$299/mo
- Pro
Most popular: $420/mo billed yearly
$420/mo - EnterpriseCustom
Drip
- Standard
Most popular: $39/mo at 2.5k contacts
$39/mo
Limits at the entry paid tier
Compares Growth (Convert) against Standard (Drip). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Convert | Drip |
|---|---|---|
| Contacts | · | 2,500 contacts (entry tier; scales) |
| Workflows | · | 50 |
When Convert wins
- Marketing and CRO teams running 5+ tests per month with budgets to match
- Companies scaling out of free Optimize or VWO Free tier deprecations
- Mid-market e-commerce running structured experimentation programs
Where Convert is the wrong fit
- Small teams that can use PostHog feature flags and experiments for free
- One-test-a-quarter buyers where cost-per-test is too high
- Enterprises with Optimizely contracts where switching incentive is weak
When Drip wins
- E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior
- Small to mid stores graduating from Mailchimp's e-commerce features
Where Drip is the wrong fit
- B2B marketers (use ActiveCampaign or Customer.io)
- Creators running newsletters (use Kit or beehiiv)
- Buyers who need to know full pricing before signup
Common questions
- Is Convert cheaper than Drip?
- At the entry tier, Drip starts at $39/mo versus Convert at $299/mo. Drip is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Convert or Drip have a free plan?
- Neither has a permanent free plan. Both offer free trials.
- Are Convert and Drip in the same category?
- No. Convert is primarily a a/b testing tool; Drip is primarily a email marketing tool. They overlap on use case but sit in different primary categories, so the comparison is between adjacent tools rather than direct competitors.
- Which has more plans, Convert or Drip?
- Convert ships 3 plans; Drip ships 1. Convert's longer ladder gives more granular upgrade steps, which can mean smoother price escalation as your team scales.
- Where can I see alternatives to Convert or Drip?
- Each tool has a dedicated alternatives page on TierGauge with ranked options and verified pricing: /alternatives/convert for Convert and /alternatives/drip for Drip. Alternatives are derived from each tool's editor-flagged competitors plus same-category tools we track.
Convert: https://www.convert.com/pricing/ · Drip: https://www.drip.com/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.