Close vs Surfer SEO
Side-by-side plans, pricing, and feature gates for Close and Surfer SEO, verified . Close is primarily crm; Surfer SEO is primarily seo.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Close
- Solo
Single user, 10,000 lead cap
$9/mo - Essentials
Core CRM with unlimited contacts and leads
$35/mo - Growth
Adds Chloe AI agent, workflows, and Power Dialer
$99/mo - Scale
Adds Predictive Dialer, role-based access, unlimited call recording
$139/mo - Enterprise
Custom pricing for 10+ users or complex needs
Custom
Surfer SEO
- Discovery
Entry tier for establishing baseline SERP and AI-search presence
$39/mo - Standard
Adds AI-prompt tracking, brand knowledge, and rank-drop detection
$79/mo - Pro
Adds daily AI-prompt tracking, internal linking, and 5 brand workspaces
$145/mo - Peace of Mind
Unlimited documents, 100 AI prompts/day, dedicated success manager
$238/mo - Enterprise
Advisory-led strategy with automation, SSO, white-label, and priority support
Custom
Limits at the entry paid tier
Compares Solo (Close) against Discovery (Surfer SEO). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Close | Surfer SEO |
|---|---|---|
| Team seats | 1 user (Solo plan limit) | · |
When Close wins
- Outbound-heavy SDR teams that live in the dialer all day
- B2B sales teams of 1 to 20 reps that want one tool for calls, email, and CRM
- Founders running their own outbound and wanting calling, email, and CRM in one place
Where Close is the wrong fit
- Marketing-heavy teams that need a broader hub (use HubSpot CRM)
- Service-business CRMs needing ticketing (use Pipedrive or Zoho)
- Enterprise sales orgs with complex territory structures (use Salesforce)
When Surfer SEO wins
- Content marketers writing for SERP visibility
- Bloggers and freelancers wanting AI-assisted SEO content briefs
- Agencies producing 10+ articles per month for multiple clients
Where Surfer SEO is the wrong fit
- SEO professionals doing keyword research at depth (use Ahrefs or SEMrush)
- Enterprises that already have Conductor or similar workflow tools
- Brands with no content production team
Common questions
- Is Close cheaper than Surfer SEO?
- At the entry tier, Close starts at $9/mo versus Surfer SEO at $39/mo. Close is cheaper at the entry. Pricing scales differently above that, so check the full plan grid.
- Does Close or Surfer SEO have a free plan?
- Neither has a permanent free plan. Both offer free trials.
Close: https://www.close.com/pricing · Surfer SEO: https://surferseo.com/pricing/
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.