Buttondown vs Postscript
Side-by-side plans, pricing, and feature gates for Buttondown and Postscript, verified . Buttondown is primarily email marketing; Postscript is primarily sms marketing.
Plans side by side
Every published plan from each vendor, with the headline monthly anchor price. Some prices scale with subscriber count or seats; full detail lives on each tool's page.
Buttondown
- Free
Up to 100 subscribers with markdown editor, custom-domain sending, and hosted archives.
Free - $9 add-ons
Pay per feature; this bundle is illustrative of the $9 add-on tier.
$9/mo - $29 add-ons
Pay per feature; this bundle is illustrative of the $29 add-on tier.
$29/mo - $79 add-ons
Pay per feature; this bundle is illustrative of the $79 add-on tier.
$79/mo
Postscript
- Starter$0/mo
- Growth$100/mo
- Professional
Most popular
$500/mo - EnterpriseCustom
Limits at the entry paid tier
Compares $9 add-ons (Buttondown) against Growth (Postscript). Both are the lowest-priced non-free, non-custom plan on each side.
| Limit | Buttondown | Postscript |
|---|---|---|
| Contacts | Custom | · |
When Buttondown wins
- Independent writers and indie creators running a paid newsletter.
- Privacy-minded operators who want to avoid tracking pixels.
- Markdown-native authors who prefer plain text over WYSIWYG bloat.
Where Buttondown is the wrong fit
- High-volume senders pushing multiple campaigns per day.
- E-commerce teams needing deep behavioral automation and segmentation.
- Marketing teams that want a single flat tier covering every feature.
When Postscript wins
- Shopify e-commerce stores doing $1M+ GMV with active SMS list growth
- Brands graduating from Klaviyo SMS or Attentive on cost
- Teams wanting a Shopify-native SMS experience separate from email
Where Postscript is the wrong fit
- B2B companies, where SMS is not a standard channel
- Creators or info-product sellers whose per-message economics do not match
- Brands without an SMS-friendly Shopify segment to drive ROI
Common questions
- Is Buttondown cheaper than Postscript?
- Both Buttondown and Postscript have free or custom entry pricing, so a direct entry-tier price comparison is not meaningful.
- Does Buttondown or Postscript have a free plan?
- Only Buttondown has a permanent free plan. Postscript only offers a free trial.
Buttondown: https://buttondown.com/pricing · Postscript: https://postscript.io/pricing
Last verified . Pricing changes between refreshes; confirm at the vendor before purchasing.