{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.535Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "triple-whale",
    "name": "Triple Whale",
    "vendor": "Triple Whale",
    "homepage_url": "https://www.triplewhale.com",
    "pricing_url": "https://www.triplewhale.com/pricing",
    "tagline": "Shopify-first marketing attribution and e-commerce analytics with cross-device tracking.",
    "description": "Triple Whale is a marketing-attribution and e-commerce analytics platform built specifically for Shopify stores. It combines first- and last-click attribution, multi-touch attribution, an RFM-driven customer data platform, cohort analysis, forecasting, and AI-powered sequences. The proprietary Triple Pixel powers cross-device tracking, and all plans refresh data in real time every 15 minutes or less. Pricing has three tiers: Growth at $1,290/year (annual-only, roughly $107.50/month), Pro at $279/month with two months free on annual commitments, and Enterprise+ on custom pricing starting from a $279/month base for bi-directional warehouse syncing and dedicated implementation support.",
    "primary_category": "marketing-attribution",
    "secondary_categories": [
      "analytics",
      "customer-data-platform"
    ],
    "plans": [
      {
        "name": "Growth",
        "slug": "growth",
        "tagline": "Standard attribution and core analytics boards",
        "prices": [
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 129000,
              "currency": "USD"
            },
            "notes": "$1,290/year (annual commitment, two months free) = ~$107.50/month"
          }
        ],
        "anchor_monthly_usd_cents": 10750,
        "limits": {},
        "features_included": [
          "Standard ad channel attribution",
          "First- and last-click attribution models",
          "Core analytics boards",
          "Core ad channels",
          "Core integrations",
          "Triple Pixel for cross-device tracking",
          "Real-time data refresh every 15 minutes or less",
          "Dedicated CSM"
        ],
        "features_missing": [
          "Premium ad channel attribution",
          "Multi-touch attribution",
          "RFM audiences",
          "Activity feed",
          "Cart analysis",
          "Customer data platform",
          "Cohort analysis",
          "Forecasting",
          "AI-powered sequences",
          "Subscription data tracking",
          "Bi-Directional Data Warehouse Syncing"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.triplewhale.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Annual-only billing. Standard attribution + core boards."
      },
      {
        "name": "Pro",
        "slug": "pro",
        "tagline": "Most popular: full attribution + CDP",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 27900,
              "currency": "USD"
            }
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 279000,
              "currency": "USD"
            },
            "notes": "Two months free with annual commitment = ~$232.50/month effective"
          }
        ],
        "anchor_monthly_usd_cents": 27900,
        "limits": {},
        "features_included": [
          "Everything in Growth",
          "Premium ad channel attribution",
          "Multi-touch attribution",
          "RFM audiences",
          "Activity feed",
          "Cart analysis",
          "Customer data platform",
          "Cohort analysis",
          "Forecasting",
          "AI-powered sequences",
          "Subscription data tracking"
        ],
        "features_missing": [
          "Bi-Directional Data Warehouse Syncing",
          "Enterprise CSM",
          "Implementation specialist",
          "Strategic consulting",
          "Dedicated security/compliance",
          "Priority professional services",
          "Custom attribution modeling"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.triplewhale.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      },
      {
        "name": "Enterprise+",
        "slug": "enterprise-plus",
        "tagline": "Warehouse syncing and dedicated implementation",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {},
        "features_included": [
          "Everything in Pro",
          "Bi-Directional Data Warehouse Syncing",
          "Enterprise CSM",
          "Implementation specialist",
          "Strategic consulting",
          "Dedicated security/compliance",
          "Priority professional services",
          "Custom attribution modeling"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://www.triplewhale.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Starts from $279/month base, scales with data volume and integrations."
      }
    ],
    "free_plan_available": false,
    "free_trial_days": null,
    "starting_price_usd_cents": 10750,
    "has_custom_enterprise": true,
    "alternatives": [],
    "pros": [
      "Purpose-built for Shopify e-commerce attribution, where most generic analytics tools punt",
      "Triple Pixel for cross-device tracking is genuinely differentiated",
      "Multi-touch attribution, CDP, and cohort analysis on Pro is a comprehensive bundle",
      "Real-time data refresh every 15 minutes or less across all plans",
      "Bi-Directional Warehouse Syncing on Enterprise+ supports data team workflows"
    ],
    "cons": [
      "Pro tier at $279/month is the meaningful entry point and many SMB Shopify stores can't justify it",
      "Growth plan is annual-only commitment with no monthly option",
      "Pricing transparency above Pro is opaque (Enterprise+ requires sales conversation)",
      "Over-served for stores under $1M GMV where the overhead may exceed the value"
    ],
    "best_for": [
      "Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions",
      "E-commerce ops teams needing multi-touch plus LTV and RFM in one tool",
      "Data-conscious stores wanting warehouse-grade syncing"
    ],
    "not_for": [
      "B2B marketers (use Customer.io or HubSpot for attribution)",
      "Shopify stores under $500k GMV where cost outweighs incremental insight",
      "Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first"
    ],
    "affiliate_program": {
      "name": "Triple Whale Partner",
      "network": "direct",
      "commission_type": "recurring",
      "joined": false
    },
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}