{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.533Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "omnisend",
    "name": "Omnisend",
    "vendor": "Omnisend",
    "homepage_url": "https://www.omnisend.com",
    "pricing_url": "https://www.omnisend.com/pricing/",
    "tagline": "Email, SMS, and push marketing built for e-commerce.",
    "description": "Omnisend is an e-commerce-first marketing platform that bundles email, SMS, and web push into a single tool. It plugs directly into Shopify, BigCommerce, and WooCommerce with pre-built abandonment, browse, and post-purchase flows. Pricing scales by contact count: a free tier covers 250 contacts, Standard at $16/month covers 500 contacts with 6,000 sends, and Pro at $59/month covers 2,500 contacts with unlimited email and an SMS credit equal to the plan price. A 30% promotional discount is available on 3-month upfront payments, but the regular price is what subscribers pay long-term.",
    "primary_category": "email-marketing",
    "secondary_categories": [
      "sms-marketing",
      "marketing-automation"
    ],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "Up to 250 contacts, 500 sends/month",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 250,
            "unit": "contacts"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 500,
            "unit": "sends"
          }
        },
        "features_included": [
          "Basic email campaigns",
          "Pre-built workflows",
          "Unlimited segmentation",
          "Forms and popups",
          "500 web push notifications/month",
          "$1 free SMS credits (one-time)",
          "250+ email templates",
          "200+ integrations",
          "A/B testing",
          "List cleaning",
          "24/7 support"
        ],
        "features_missing": [
          "Advanced reporting",
          "Forms AI",
          "Personalized product recommendations",
          "Unlimited web push",
          "Full automation suite"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.omnisend.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "$1 free SMS credits one-time. Basic email campaigns and pre-built workflows."
      },
      {
        "name": "Standard",
        "slug": "standard",
        "tagline": "Entry paid tier with advanced reporting",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 1600,
              "currency": "USD"
            },
            "notes": "Regular price; 30% off available with 3-month upfront ($11.20/mo)"
          }
        ],
        "anchor_monthly_usd_cents": 1600,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 500,
            "unit": "contacts"
          },
          "emails_per_month": {
            "kind": "number",
            "value": 6000,
            "unit": "sends"
          }
        },
        "features_included": [
          "Everything in Free",
          "Advanced reporting",
          "Forms AI",
          "24/7 priority support",
          "Account expert from $400/mo",
          "$1 free SMS credits (one-time)",
          "250+ email templates",
          "200+ integrations",
          "A/B testing",
          "List cleaning"
        ],
        "features_missing": [
          "Unlimited email sends",
          "Unlimited web push",
          "Personalized product recommendations",
          "SMS bonus credits equal to plan price",
          "Full automation suite"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.omnisend.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      },
      {
        "name": "Pro",
        "slug": "pro",
        "tagline": "Unlimited email plus SMS credits equal to plan price",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 5900,
              "currency": "USD"
            },
            "notes": "Regular price; 30% off available with 3-month upfront ($41.30/mo)"
          }
        ],
        "anchor_monthly_usd_cents": 5900,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 2500,
            "unit": "contacts"
          },
          "emails_per_month": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Everything in Standard",
          "Unlimited email sends",
          "Unlimited web push",
          "Personalized product recommendations",
          "Full automation suite (cart, browse, post-purchase)",
          "SMS bonus credits equal to plan price ($41.30/mo at promo, $59/mo regular)",
          "Advanced reporting",
          "Forms AI",
          "250+ email templates",
          "200+ integrations",
          "A/B testing",
          "List cleaning",
          "24/7 support"
        ],
        "features_missing": [
          "Customizable contact tier above 2,500",
          "Free migration",
          "Dedicated onboarding",
          "Global SMS pay-per-message"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://www.omnisend.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      },
      {
        "name": "Custom",
        "slug": "custom",
        "tagline": "High-volume contacts with dedicated onboarding",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "contacts": {
            "kind": "custom"
          },
          "emails_per_month": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Everything in Pro",
          "Customizable contact volume",
          "Unlimited email sends",
          "Global SMS pay-per-message",
          "Free migration",
          "Dedicated onboarding",
          "24/7 priority support"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://www.omnisend.com/pricing/",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual"
      }
    ],
    "free_plan_available": true,
    "free_trial_days": null,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": true,
    "alternatives": [
      "mailchimp",
      "kit",
      "mailerlite",
      "beehiiv",
      "drip",
      "klaviyo"
    ],
    "pros": [
      "Unified email and SMS in one tool; most ESPs require a separate SMS provider",
      "Purpose-built for e-commerce with Shopify, BigCommerce, and WooCommerce flows out of the box",
      "Generous free tier with 250 contacts (more than Mailchimp's free plan effectively allows)",
      "Unlimited email sends on the Pro plan, no per-send overage anxiety",
      "Real automation suite (cart abandonment, browse abandonment, post-purchase) included on paid plans"
    ],
    "cons": [
      "Pricing scales fast above 2,500 contacts once you exhaust the Pro tier ceiling",
      "Regular price (not the 3-month promo) is what you actually pay long-term",
      "UI is less polished than Mailchimp",
      "Smaller learning resource ecosystem than Klaviyo"
    ],
    "best_for": [
      "Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push",
      "E-commerce founders running their own marketing without a dedicated team",
      "Brands graduating from Mailchimp's e-commerce features"
    ],
    "not_for": [
      "B2B marketers (use ActiveCampaign or Customer.io)",
      "Creators running pure newsletters (use Kit or beehiiv)",
      "Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)"
    ],
    "affiliate_program": {
      "name": "Omnisend Affiliate",
      "network": "direct",
      "commission_type": "recurring",
      "joined": false
    },
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}