{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.532Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "kit",
    "name": "Kit",
    "vendor": "Kit (formerly ConvertKit)",
    "homepage_url": "https://kit.com",
    "pricing_url": "https://kit.com/pricing",
    "tagline": "Email marketing built for creators.",
    "description": "Kit (formerly ConvertKit) is an email marketing platform aimed at creators: newsletter writers, course sellers, podcasters. Strengths are tag-based subscriber organization, visual automations, and built-in commerce for selling digital products and subscriptions. Pricing scales with subscriber count.",
    "primary_category": "email-marketing",
    "secondary_categories": [
      "marketing-automation",
      "landing-pages"
    ],
    "plans": [
      {
        "name": "Newsletter",
        "slug": "newsletter",
        "tagline": "Free up to 10,000 subscribers",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 10000,
            "unit": "subscribers"
          },
          "seats": {
            "kind": "number",
            "value": 1
          },
          "automations": {
            "kind": "number",
            "value": 1,
            "unit": "basic visual automation"
          }
        },
        "features_included": [
          "Unlimited landing pages",
          "Unlimited forms",
          "Unlimited email broadcasts",
          "Audience tagging and segmentation",
          "Sell digital products and subscriptions",
          "Kit branding shown in emails"
        ],
        "features_missing": [
          "Multiple users",
          "Visual automation builder beyond 1 flow",
          "A/B subject line testing",
          "Custom branding removal"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://kit.com/pricing",
        "captured_at": "2026-04-30T20:22:54.739Z",
        "capture_method": "scraper",
        "notes": "Headline price not found in slice; review needed."
      },
      {
        "name": "Creator",
        "slug": "creator",
        "tagline": "Most popular, 1,000 subscriber anchor",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 3300,
              "currency": "USD"
            },
            "per_unit": "1,000 subscribers"
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 39000,
              "currency": "USD"
            },
            "per_unit": "1,000 subscribers",
            "notes": "Annual plan equates to roughly $32.50/month with 2 months free."
          }
        ],
        "anchor_monthly_usd_cents": 3300,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 1000,
            "unit": "subscribers (anchor; scales up)"
          },
          "seats": {
            "kind": "number",
            "value": 2
          },
          "automations": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Unlimited visual automations",
          "Unlimited email sequences",
          "A/B test subject lines",
          "Subscriber polls",
          "Remove Kit branding",
          "100+ app integrations",
          "RSS campaigns",
          "24/7 support",
          "Free migrations from competing platforms"
        ],
        "features_missing": [
          "Unlimited users",
          "Newsletter referral system",
          "Deliverability reporting",
          "Subscriber engagement scoring",
          "Advanced 5-variant A/B testing",
          "Facebook custom audiences"
        ],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://kit.com/pricing",
        "captured_at": "2026-04-30T20:22:54.740Z",
        "capture_method": "scraper",
        "notes": "Scraper low-confidence on this run; preserved prior verified pricing."
      },
      {
        "name": "Pro",
        "slug": "pro",
        "tagline": "Advanced creators and small teams",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 6600,
              "currency": "USD"
            },
            "per_unit": "1,000 subscribers"
          },
          {
            "cycle": "annual",
            "price": {
              "amount_cents": 79000,
              "currency": "USD"
            },
            "per_unit": "1,000 subscribers",
            "notes": "Annual plan equates to roughly $65.83/month with 2 months free."
          }
        ],
        "anchor_monthly_usd_cents": 6600,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 1000,
            "unit": "subscribers (anchor; scales up)"
          },
          "seats": {
            "kind": "unlimited"
          },
          "automations": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Everything in Creator",
          "Unlimited team users",
          "Insights dashboard",
          "Deliverability reporting",
          "Subscriber engagement scoring",
          "Collaborative editing",
          "Advanced A/B testing (up to 5 variants)",
          "Facebook custom audiences",
          "Newsletter referral system",
          "Edit links in sent broadcasts",
          "24/7 priority support"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": true,
        "contact_sales": false,
        "source_url": "https://kit.com/pricing",
        "captured_at": "2026-04-30T20:22:54.740Z",
        "capture_method": "scraper",
        "notes": "Scraper low-confidence on this run; preserved prior verified pricing."
      }
    ],
    "free_plan_available": true,
    "free_trial_days": 14,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": false,
    "alternatives": [
      "beehiiv",
      "substack",
      "mailchimp",
      "activecampaign",
      "brevo",
      "mailerlite",
      "flodesk"
    ],
    "pros": [
      "Tag-based subscriber model is more flexible than list-based competitors",
      "Visual automation builder is genuinely good for creators new to email",
      "Built-in commerce: sell digital products and subscriptions without a separate cart",
      "Generous free tier (10k subscribers) for a freemium ESP",
      "Free migration assistance from competing platforms"
    ],
    "cons": [
      "Pricing scales fast as your list grows. At 50k subscribers Creator is well over $300/mo.",
      "Reporting and analytics are thinner than ActiveCampaign or HubSpot",
      "No native landing-page A/B testing on Creator plan",
      "Deliverability reporting is locked to the Pro tier"
    ],
    "best_for": [
      "Independent newsletter writers and creators selling digital products",
      "Course creators who want one tool for emails and checkout",
      "Solo operators with under 10k subscribers (free plan covers them)"
    ],
    "not_for": [
      "B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)",
      "Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)",
      "Teams that need granular role-based permissions"
    ],
    "affiliate_program": {
      "name": "Kit Affiliate Program",
      "network": "partnerstack",
      "commission_type": "recurring",
      "commission_amount": "30% recurring on referred customers",
      "cookie_window_days": 90,
      "application_url": "https://kit.com/affiliate-program",
      "joined": false
    },
    "last_verified": "2026-04-30T20:22:54.761Z",
    "last_scraped": "2026-04-30T20:22:54.761Z",
    "scraper_status": "stale",
    "scraper_module": "extractors/kit.ts"
  }
}