{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.531Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "hightouch",
    "name": "Hightouch",
    "vendor": "Hightouch",
    "homepage_url": "https://hightouch.com",
    "pricing_url": "https://hightouch.com/pricing",
    "tagline": "Warehouse-native Composable CDP and reverse-ETL for activating data into ad and SaaS tools.",
    "description": "Hightouch is a warehouse-native Composable CDP and reverse-ETL platform that syncs data from Snowflake, BigQuery, and Databricks into ad platforms and SaaS tools without requiring a separate CDP database. The product line spans three categories: an Agentic Marketing Platform that bundles Ad Studio and AI Decisioning for lifecycle and ads, a Composable CDP that can be bought whole or as à la carte modules (Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster), and a Free Reverse ETL tier capped at 2 active syncs but with unlimited destinations and unlimited user seats. Pricing is usage-based with no MTU caps and no destination limits, and unit cost decreases at higher volumes. Only the Free tier is publicly priced; paid tiers are custom quotes.",
    "primary_category": "customer-data-platform",
    "secondary_categories": [
      "marketing-attribution"
    ],
    "plans": [
      {
        "name": "Free Reverse ETL",
        "slug": "free",
        "tagline": "Free tier with 2 active syncs and unlimited destinations",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "seats": {
            "kind": "unlimited"
          },
          "pipelines": {
            "kind": "number",
            "value": 2,
            "unit": "active syncs"
          }
        },
        "features_included": [
          "2 active syncs",
          "Unlimited destinations",
          "Unlimited user seats",
          "Reverse ETL from Snowflake, BigQuery, Databricks",
          "No payment required"
        ],
        "features_missing": [
          "Events",
          "Customer Studio",
          "Real-time Personalization",
          "Identity Resolution",
          "Match Booster",
          "Ad Studio",
          "AI Decisioning",
          "Premium extensions",
          "Advanced observability",
          "Enterprise security"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://hightouch.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Up to 2 active syncs. Unlimited destinations. Unlimited user seats."
      },
      {
        "name": "Composable CDP",
        "slug": "composable-cdp",
        "tagline": "Full CDP or à la carte modules with usage-based pricing",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "seats": {
            "kind": "unlimited"
          },
          "pipelines": {
            "kind": "custom"
          }
        },
        "features_included": [
          "Reverse ETL module",
          "Events module",
          "Customer Studio module",
          "Real-time Personalization module",
          "Identity Resolution module",
          "Match Booster module",
          "Unlimited user seats",
          "Premium extensions",
          "Advanced observability",
          "Enterprise security",
          "No MTU caps",
          "No destination limits",
          "Usage-based pricing with economies of scale"
        ],
        "features_missing": [
          "Ad Studio",
          "AI Decisioning"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://hightouch.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Usage-based custom pricing. Modules: Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. No MTU caps; no destination limits."
      },
      {
        "name": "Agentic Marketing Platform",
        "slug": "agentic-marketing",
        "tagline": "Ad Studio plus AI Decisioning for lifecycle and ads",
        "prices": [
          {
            "cycle": "custom"
          }
        ],
        "anchor_monthly_usd_cents": null,
        "limits": {
          "seats": {
            "kind": "unlimited"
          },
          "automations": {
            "kind": "custom"
          }
        },
        "features_included": [
          "Ad Studio",
          "AI Decisioning",
          "Pre-set monthly personalized-action allowance",
          "Lifecycle marketing automation",
          "Ads activation",
          "Unlimited user seats"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": true,
        "source_url": "https://hightouch.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Custom quote. Includes Ad Studio + AI Decisioning. Pre-set monthly personalized-action allowance."
      }
    ],
    "free_plan_available": true,
    "free_trial_days": null,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": true,
    "alternatives": [
      "customer-io"
    ],
    "pros": [
      "Genuinely warehouse-native, so you don't need a separate CDP database",
      "Reverse-ETL approach lets data teams own the source of truth",
      "No MTU caps, which is a huge win for high-traffic apps",
      "Composable modules let you buy only what you need",
      "Free tier is real (2 syncs, unlimited destinations, unlimited seats)"
    ],
    "cons": [
      "Paid pricing is opaque (custom-only above the Free tier)",
      "Requires a data warehouse to be useful (Snowflake, BigQuery, or Databricks setup is not trivial)",
      "Positioned at data teams, so marketers may need help operating it",
      "Newer entrant vs Segment with a smaller integration ecosystem"
    ],
    "best_for": [
      "Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools",
      "Marketing teams partnered with strong analytics engineering",
      "Companies replacing Segment with a warehouse-native CDP"
    ],
    "not_for": [
      "Small teams without a warehouse (use Segment or RudderStack)",
      "Marketers who want a turnkey CDP UI without data-team involvement",
      "Brands with all data in SaaS tools and no warehouse"
    ],
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}