{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.531Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "tool": {
    "slug": "flodesk",
    "name": "Flodesk",
    "vendor": "Flodesk",
    "homepage_url": "https://flodesk.com",
    "pricing_url": "https://flodesk.com/pricing",
    "tagline": "Designer-focused email marketing with polished templates and a generous free tier.",
    "description": "Flodesk is a designer-forward email marketing platform aimed at creators, photographers, course makers, and small brands that want their emails to look as good as their websites. The product leans into visual templates, simple workflows, and a near-flat pricing reputation. The free tier covers unlimited active subscribers (rare in this category), and paid tiers add advanced workflows, multiple seats, integrated checkouts, and sales pages on the Everything plan.",
    "primary_category": "email-marketing",
    "secondary_categories": [
      "landing-pages"
    ],
    "plans": [
      {
        "name": "Free",
        "slug": "free",
        "tagline": "Unlimited active subscribers, no trial gate",
        "prices": [
          {
            "cycle": "free"
          }
        ],
        "anchor_monthly_usd_cents": 0,
        "limits": {
          "contacts": {
            "kind": "unlimited"
          }
        },
        "features_included": [
          "Unlimited active subscribers",
          "Forms and landing pages",
          "Designer email templates",
          "Audience segmentation",
          "Email sending"
        ],
        "features_missing": [
          "Workflows and automations",
          "Advanced analytics",
          "Multiple seats",
          "Integrated checkouts",
          "Sales pages and funnels"
        ],
        "is_free": true,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://flodesk.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Start immediately, no credit card or trial gate required."
      },
      {
        "name": "Lite",
        "slug": "lite",
        "tagline": "Up to 25,000 subscribers, unlimited sends, 1 seat",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 2500,
              "currency": "USD"
            }
          }
        ],
        "anchor_monthly_usd_cents": 2500,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 25000,
            "unit": "subscribers"
          },
          "seats": {
            "kind": "number",
            "value": 1
          }
        },
        "features_included": [
          "Up to 25,000 subscribers",
          "Unlimited email sends",
          "Email analytics",
          "Designer templates",
          "Forms and landing pages",
          "Limited-time bonus workflow"
        ],
        "features_missing": [
          "Unlimited workflows",
          "Advanced analytics",
          "Multiple seats",
          "Show/hide Flodesk footer",
          "Integrated checkouts",
          "Sales pages and funnels"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://flodesk.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Annual billing equals one month free. Includes a limited-time bonus workflow."
      },
      {
        "name": "Pro",
        "slug": "pro",
        "tagline": "Most popular: unlimited workflows, 2 seats, advanced analytics",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 2800,
              "currency": "USD"
            },
            "notes": "Scales with subscriber count up to 255,000"
          }
        ],
        "anchor_monthly_usd_cents": 2800,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 255000,
            "unit": "subscribers (anchor; scales)"
          },
          "seats": {
            "kind": "number",
            "value": 2
          }
        },
        "features_included": [
          "0 to 255,000 subscribers",
          "Unlimited workflows",
          "Advanced analytics",
          "2 seats",
          "Show or hide Flodesk footer",
          "Limited-time bonus checkout"
        ],
        "features_missing": [
          "Integrated checkouts (unlimited)",
          "Sales pages and funnels",
          "Subscriptions",
          "Abandoned cart automations",
          "3 seats"
        ],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://flodesk.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Headline anchor price; the figure climbs as the subscriber count rises toward 255,000."
      },
      {
        "name": "Everything",
        "slug": "everything",
        "tagline": "Email plus integrated checkouts, sales pages, and subscriptions",
        "prices": [
          {
            "cycle": "monthly",
            "price": {
              "amount_cents": 5400,
              "currency": "USD"
            },
            "notes": "Scales with subscriber count up to 255,000"
          }
        ],
        "anchor_monthly_usd_cents": 5400,
        "limits": {
          "contacts": {
            "kind": "number",
            "value": 255000,
            "unit": "subscribers (anchor; scales)"
          },
          "seats": {
            "kind": "number",
            "value": 3
          }
        },
        "features_included": [
          "Everything in Pro",
          "Unlimited integrated checkouts",
          "Sales pages and funnels",
          "Subscriptions",
          "Abandoned cart automations",
          "3 seats"
        ],
        "features_missing": [],
        "is_free": false,
        "has_free_trial": false,
        "contact_sales": false,
        "source_url": "https://flodesk.com/pricing",
        "captured_at": "2026-04-30T21:00:00.000Z",
        "capture_method": "manual",
        "notes": "Top tier on the public pricing page; no contact-sales option above this."
      }
    ],
    "free_plan_available": true,
    "free_trial_days": null,
    "starting_price_usd_cents": 0,
    "has_custom_enterprise": false,
    "alternatives": [
      "kit",
      "beehiiv",
      "mailerlite",
      "mailchimp",
      "buttondown"
    ],
    "pros": [
      "Distinctive design and template aesthetic that beats most ESPs out of the box",
      "Flat-ish pricing relative to per-subscriber tiered competitors",
      "Free plan with unlimited active subscribers, which is rare in email marketing",
      "Built-in checkout, sales pages, and subscriptions on the Everything tier",
      "Lighter learning curve than Mailchimp or ActiveCampaign for non-technical users"
    ],
    "cons": [
      "Reputation for flat pricing is misleading; the headline figure scales with subscribers above 25,000",
      "Fewer native integrations than mainstream ESPs",
      "Lite tier offers no real automation depth, so most serious users land on Pro or above",
      "Smaller ecosystem and fewer community learning resources than Mailchimp or Kit"
    ],
    "best_for": [
      "Visual creators (designers, course creators, photographers) who care about how emails look",
      "Solo operators who value templates and speed over deep automation",
      "Brands prioritizing aesthetics over data and behavioral targeting"
    ],
    "not_for": [
      "Teams needing deep behavioral automation (use ActiveCampaign or Customer.io)",
      "B2B sales orgs (use HubSpot or Pipedrive)",
      "High-volume senders who would hit the 255,000 subscriber cap"
    ],
    "affiliate_program": {
      "name": "Flodesk Partner Program",
      "network": "direct",
      "commission_type": "one-time",
      "commission_amount": "50% first month, plus 50% off for referred users",
      "joined": false
    },
    "last_verified": "2026-04-30T21:00:00.000Z",
    "scraper_status": "manual-only"
  }
}