{
  "$schema_note": "Cost-comparison slice. For the full Tool schema use /api/categories/{slug}.json or /api/tools/{slug}.json.",
  "feed_version": "1",
  "generated_at": "2026-05-08T18:47:16.511Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "category": {
    "slug": "content-marketing",
    "display": "Content marketing",
    "description": "Editorial planning, briefs, AI writing assist."
  },
  "count": 6,
  "page_url": "https://tiergauge.com/pricing/content-marketing/",
  "tools": [
    {
      "slug": "beehiiv",
      "name": "beehiiv",
      "primary_category": "email-marketing",
      "match": "secondary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:30:00.000Z",
      "plans": {
        "free": {
          "name": "Launch",
          "slug": "launch",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 2500,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "entry_paid": {
          "name": "Scale",
          "slug": "scale",
          "is_free": false,
          "monthly_usd_cents": 4300,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100000,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        },
        "mid_tier": {
          "name": "Max",
          "slug": "max",
          "is_free": false,
          "monthly_usd_cents": 9600,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100000,
              "unit": "subscribers"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://www.beehiiv.com/pricing",
          "captured_at": "2026-04-30T20:30:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/beehiiv/"
    },
    {
      "slug": "buttondown",
      "name": "Buttondown",
      "primary_category": "email-marketing",
      "match": "secondary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": {
          "name": "Free",
          "slug": "free",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 100,
              "unit": "subscribers"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "entry_paid": {
          "name": "$9 add-ons",
          "slug": "addons-9",
          "is_free": false,
          "monthly_usd_cents": 900,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "$29 add-ons",
          "slug": "addons-29",
          "is_free": false,
          "monthly_usd_cents": 2900,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": null
          },
          "source_url": "https://buttondown.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/buttondown/"
    },
    {
      "slug": "substack",
      "name": "Substack",
      "primary_category": "email-marketing",
      "match": "secondary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T20:35:00.000Z",
      "plans": {
        "free": {
          "name": "Standard",
          "slug": "standard",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "unlimited"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://substack.com/going-paid",
          "captured_at": "2026-04-30T20:35:00.000Z"
        },
        "entry_paid": null,
        "mid_tier": null
      },
      "page_url": "https://tiergauge.com/tools/substack/"
    },
    {
      "slug": "webflow",
      "name": "Webflow",
      "primary_category": "landing-pages",
      "match": "secondary",
      "starting_price_usd_cents": 0,
      "free_plan_available": true,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": {
          "name": "Starter",
          "slug": "starter",
          "is_free": true,
          "monthly_usd_cents": 0,
          "limits": {
            "contacts": null,
            "emails_per_month": null
          },
          "source_url": "https://webflow.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "entry_paid": {
          "name": "Basic",
          "slug": "basic",
          "is_free": false,
          "monthly_usd_cents": 1400,
          "limits": {
            "contacts": null,
            "emails_per_month": null
          },
          "source_url": "https://webflow.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "CMS",
          "slug": "cms",
          "is_free": false,
          "monthly_usd_cents": 2300,
          "limits": {
            "contacts": null,
            "emails_per_month": null
          },
          "source_url": "https://webflow.com/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/webflow/"
    },
    {
      "slug": "ghost",
      "name": "Ghost",
      "primary_category": "content-marketing",
      "match": "primary",
      "starting_price_usd_cents": 1800,
      "free_plan_available": false,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": null,
        "entry_paid": {
          "name": "Starter",
          "slug": "starter",
          "is_free": false,
          "monthly_usd_cents": 1800,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "members"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://ghost.org/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Publisher",
          "slug": "publisher",
          "is_free": false,
          "monthly_usd_cents": 2900,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 1000,
              "unit": "members"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "source_url": "https://ghost.org/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/ghost/"
    },
    {
      "slug": "surfer-seo",
      "name": "Surfer SEO",
      "primary_category": "seo",
      "match": "secondary",
      "starting_price_usd_cents": 3900,
      "free_plan_available": false,
      "last_verified": "2026-04-30T21:00:00.000Z",
      "plans": {
        "free": null,
        "entry_paid": {
          "name": "Discovery",
          "slug": "discovery",
          "is_free": false,
          "monthly_usd_cents": 3900,
          "limits": {
            "contacts": null,
            "emails_per_month": null
          },
          "source_url": "https://surferseo.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        },
        "mid_tier": {
          "name": "Standard",
          "slug": "standard",
          "is_free": false,
          "monthly_usd_cents": 7900,
          "limits": {
            "contacts": null,
            "emails_per_month": null
          },
          "source_url": "https://surferseo.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z"
        }
      },
      "page_url": "https://tiergauge.com/tools/surfer-seo/"
    }
  ]
}