{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.524Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "category": {
    "slug": "sms-marketing",
    "display": "SMS marketing",
    "description": "Text broadcasts, two-way SMS, mobile workflows."
  },
  "count": 2,
  "tools": [
    {
      "slug": "omnisend",
      "name": "Omnisend",
      "vendor": "Omnisend",
      "homepage_url": "https://www.omnisend.com",
      "pricing_url": "https://www.omnisend.com/pricing/",
      "tagline": "Email, SMS, and push marketing built for e-commerce.",
      "description": "Omnisend is an e-commerce-first marketing platform that bundles email, SMS, and web push into a single tool. It plugs directly into Shopify, BigCommerce, and WooCommerce with pre-built abandonment, browse, and post-purchase flows. Pricing scales by contact count: a free tier covers 250 contacts, Standard at $16/month covers 500 contacts with 6,000 sends, and Pro at $59/month covers 2,500 contacts with unlimited email and an SMS credit equal to the plan price. A 30% promotional discount is available on 3-month upfront payments, but the regular price is what subscribers pay long-term.",
      "primary_category": "email-marketing",
      "secondary_categories": [
        "sms-marketing",
        "marketing-automation"
      ],
      "plans": [
        {
          "name": "Free",
          "slug": "free",
          "tagline": "Up to 250 contacts, 500 sends/month",
          "prices": [
            {
              "cycle": "free"
            }
          ],
          "anchor_monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 250,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 500,
              "unit": "sends"
            }
          },
          "features_included": [
            "Basic email campaigns",
            "Pre-built workflows",
            "Unlimited segmentation",
            "Forms and popups",
            "500 web push notifications/month",
            "$1 free SMS credits (one-time)",
            "250+ email templates",
            "200+ integrations",
            "A/B testing",
            "List cleaning",
            "24/7 support"
          ],
          "features_missing": [
            "Advanced reporting",
            "Forms AI",
            "Personalized product recommendations",
            "Unlimited web push",
            "Full automation suite"
          ],
          "is_free": true,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "$1 free SMS credits one-time. Basic email campaigns and pre-built workflows."
        },
        {
          "name": "Standard",
          "slug": "standard",
          "tagline": "Entry paid tier with advanced reporting",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 1600,
                "currency": "USD"
              },
              "notes": "Regular price; 30% off available with 3-month upfront ($11.20/mo)"
            }
          ],
          "anchor_monthly_usd_cents": 1600,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 6000,
              "unit": "sends"
            }
          },
          "features_included": [
            "Everything in Free",
            "Advanced reporting",
            "Forms AI",
            "24/7 priority support",
            "Account expert from $400/mo",
            "$1 free SMS credits (one-time)",
            "250+ email templates",
            "200+ integrations",
            "A/B testing",
            "List cleaning"
          ],
          "features_missing": [
            "Unlimited email sends",
            "Unlimited web push",
            "Personalized product recommendations",
            "SMS bonus credits equal to plan price",
            "Full automation suite"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        },
        {
          "name": "Pro",
          "slug": "pro",
          "tagline": "Unlimited email plus SMS credits equal to plan price",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 5900,
                "currency": "USD"
              },
              "notes": "Regular price; 30% off available with 3-month upfront ($41.30/mo)"
            }
          ],
          "anchor_monthly_usd_cents": 5900,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 2500,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "features_included": [
            "Everything in Standard",
            "Unlimited email sends",
            "Unlimited web push",
            "Personalized product recommendations",
            "Full automation suite (cart, browse, post-purchase)",
            "SMS bonus credits equal to plan price ($41.30/mo at promo, $59/mo regular)",
            "Advanced reporting",
            "Forms AI",
            "250+ email templates",
            "200+ integrations",
            "A/B testing",
            "List cleaning",
            "24/7 support"
          ],
          "features_missing": [
            "Customizable contact tier above 2,500",
            "Free migration",
            "Dedicated onboarding",
            "Global SMS pay-per-message"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        },
        {
          "name": "Custom",
          "slug": "custom",
          "tagline": "High-volume contacts with dedicated onboarding",
          "prices": [
            {
              "cycle": "custom"
            }
          ],
          "anchor_monthly_usd_cents": null,
          "limits": {
            "contacts": {
              "kind": "custom"
            },
            "emails_per_month": {
              "kind": "unlimited"
            }
          },
          "features_included": [
            "Everything in Pro",
            "Customizable contact volume",
            "Unlimited email sends",
            "Global SMS pay-per-message",
            "Free migration",
            "Dedicated onboarding",
            "24/7 priority support"
          ],
          "features_missing": [],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": true,
          "source_url": "https://www.omnisend.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        }
      ],
      "free_plan_available": true,
      "free_trial_days": null,
      "starting_price_usd_cents": 0,
      "has_custom_enterprise": true,
      "alternatives": [
        "mailchimp",
        "kit",
        "mailerlite",
        "beehiiv",
        "drip",
        "klaviyo"
      ],
      "pros": [
        "Unified email and SMS in one tool; most ESPs require a separate SMS provider",
        "Purpose-built for e-commerce with Shopify, BigCommerce, and WooCommerce flows out of the box",
        "Generous free tier with 250 contacts (more than Mailchimp's free plan effectively allows)",
        "Unlimited email sends on the Pro plan, no per-send overage anxiety",
        "Real automation suite (cart abandonment, browse abandonment, post-purchase) included on paid plans"
      ],
      "cons": [
        "Pricing scales fast above 2,500 contacts once you exhaust the Pro tier ceiling",
        "Regular price (not the 3-month promo) is what you actually pay long-term",
        "UI is less polished than Mailchimp",
        "Smaller learning resource ecosystem than Klaviyo"
      ],
      "best_for": [
        "Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push",
        "E-commerce founders running their own marketing without a dedicated team",
        "Brands graduating from Mailchimp's e-commerce features"
      ],
      "not_for": [
        "B2B marketers (use ActiveCampaign or Customer.io)",
        "Creators running pure newsletters (use Kit or beehiiv)",
        "Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)"
      ],
      "affiliate_program": {
        "name": "Omnisend Affiliate",
        "network": "direct",
        "commission_type": "recurring",
        "joined": false
      },
      "last_verified": "2026-04-30T21:00:00.000Z",
      "scraper_status": "manual-only",
      "match": "secondary"
    },
    {
      "slug": "postscript",
      "name": "Postscript",
      "vendor": "Postscript",
      "homepage_url": "https://postscript.io",
      "pricing_url": "https://postscript.io/pricing",
      "tagline": "Shopify-native SMS marketing with platform fee plus per-message rates.",
      "description": "Postscript is an SMS marketing platform purpose-built for Shopify e-commerce. Pricing combines a monthly platform fee with per-message SMS and MMS rates that decline as you move up tiers. Starter has a $0 platform fee but a $49 minimum monthly spend, with SMS at $0.009 to $0.015 per message and MMS at $0.045 plus carrier fees. Growth at $100/month brings rates down to $0.008 to $0.010 per SMS and $0.03 per MMS. Professional at $500/month flattens SMS to $0.007 with MMS at $0.024, and unlocks API access, enhanced analytics, and removes Postscript branding. Enterprise is custom-quoted and adds an onboarding specialist, AI product recommendations, and data warehouse integration. Real spend is platform fee plus message volume, so total cost depends on list size and send frequency.",
      "primary_category": "sms-marketing",
      "secondary_categories": [],
      "plans": [
        {
          "name": "Starter",
          "slug": "starter",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 0,
                "currency": "USD"
              },
              "notes": "$49/month minimum spend; SMS $0.009-$0.015 per message; MMS $0.045 + carrier fees"
            }
          ],
          "anchor_monthly_usd_cents": 0,
          "limits": {},
          "features_included": [
            "Campaigns",
            "Automations",
            "Unlimited segments",
            "Dedicated toll-free number",
            "2 opt-in keywords",
            "Branded short links"
          ],
          "features_missing": [
            "Unlimited opt-in keywords",
            "Live chat and email support",
            "Enhanced analytics",
            "Priority support",
            "API access",
            "Removal of Postscript branding"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://postscript.io/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Effective minimum: $49/month. Pure usage on top of zero platform fee."
        },
        {
          "name": "Growth",
          "slug": "growth",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 10000,
                "currency": "USD"
              },
              "notes": "Plus SMS $0.008-$0.010 per message; MMS $0.03 + carrier fees"
            }
          ],
          "anchor_monthly_usd_cents": 10000,
          "limits": {},
          "features_included": [
            "Everything in Starter",
            "Unlimited opt-in keywords",
            "Live chat support",
            "Email support"
          ],
          "features_missing": [
            "Enhanced analytics",
            "Priority support",
            "API access",
            "Removal of Postscript branding"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://postscript.io/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        },
        {
          "name": "Professional",
          "slug": "professional",
          "tagline": "Most popular",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 50000,
                "currency": "USD"
              },
              "notes": "Plus SMS $0.007 per message; MMS $0.024 + carrier fees"
            }
          ],
          "anchor_monthly_usd_cents": 50000,
          "limits": {},
          "features_included": [
            "Everything in Growth",
            "Enhanced analytics",
            "Priority support",
            "API access",
            "Removes Powered by Postscript branding"
          ],
          "features_missing": [
            "Onboarding specialist",
            "Personalized AI product recommendations",
            "Data warehouse integration",
            "Custom SMS rates"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://postscript.io/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        },
        {
          "name": "Enterprise",
          "slug": "enterprise",
          "prices": [
            {
              "cycle": "custom"
            }
          ],
          "anchor_monthly_usd_cents": null,
          "limits": {},
          "features_included": [
            "Everything in Professional",
            "Onboarding specialist",
            "Personalized AI product recommendations",
            "Priority support",
            "Data warehouse integration",
            "Custom SMS rates"
          ],
          "features_missing": [],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": true,
          "source_url": "https://postscript.io/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual"
        }
      ],
      "free_plan_available": false,
      "free_trial_days": null,
      "starting_price_usd_cents": 0,
      "has_custom_enterprise": true,
      "alternatives": [
        "omnisend"
      ],
      "pros": [
        "Purpose-built for Shopify e-commerce SMS with deeper integrations than generic ESPs",
        "Per-message rates decline at higher tiers, giving real volume discounts",
        "Dedicated toll-free number on Starter is rare at this entry price",
        "API access on Professional enables custom flows and headless integrations",
        "Comprehensive automations beyond just one-off broadcasts"
      ],
      "cons": [
        "Platform fees stack on top of per-message costs, so real total can surprise budgeting",
        "Starter's $49 minimum spend is a soft floor, not a true free tier",
        "SMS-only positioning means you still need a separate ESP for email",
        "Enterprise tier required to unlock AI product recommendations"
      ],
      "best_for": [
        "Shopify e-commerce stores doing $1M+ GMV with active SMS list growth",
        "Brands graduating from Klaviyo SMS or Attentive on cost",
        "Teams wanting a Shopify-native SMS experience separate from email"
      ],
      "not_for": [
        "B2B companies, where SMS is not a standard channel",
        "Creators or info-product sellers whose per-message economics do not match",
        "Brands without an SMS-friendly Shopify segment to drive ROI"
      ],
      "affiliate_program": {
        "name": "Postscript Partner",
        "network": "direct",
        "commission_type": "recurring",
        "joined": false
      },
      "last_verified": "2026-04-30T21:00:00.000Z",
      "scraper_status": "manual-only",
      "match": "primary"
    }
  ]
}