{ "$schema": "https://tiergauge.com/api/tools.schema.json", "feed_version": "1", "generated_at": "2026-05-01T02:58:26.520Z", "site": "https://tiergauge.com", "license": "CC BY 4.0 with attribution to TierGauge.", "category": { "slug": "marketing-automation", "display": "Marketing automation", "description": "Multi-step workflows, behavioral triggers, lead scoring." }, "count": 7, "tools": [ { "slug": "beehiiv", "name": "beehiiv", "vendor": "beehiiv, Inc.", "homepage_url": "https://www.beehiiv.com", "pricing_url": "https://www.beehiiv.com/pricing", "tagline": "Newsletter platform with built-in monetization.", "description": "beehiiv is a newsletter platform built by ex-Morning Brew operators. It treats publications as media businesses: ad network, paid subscriptions at 0% take rate, sponsorship storefront, referral programs, and a recommendations network for cross-promotion are all native rather than bolt-on. Aimed at newsletter operators who care about growth and revenue, not just sending.", "primary_category": "email-marketing", "secondary_categories": [ "content-marketing", "marketing-automation" ], "plans": [ { "name": "Launch", "slug": "launch", "tagline": "Free up to 2,500 subscribers", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "contacts": { "kind": "number", "value": 2500, "unit": "subscribers" }, "emails_per_month": { "kind": "unlimited" }, "seats": { "kind": "number", "value": 1 } }, "features_included": [ "Custom domain", "Unlimited sends", "Recommendations network", "Website builder", "Podcast hosting", "API access (excludes Send API)" ], "features_missing": [ "Ad network", "Boosts", "Paid subscriptions", "Multiple publications", "Multiple team seats" ], "is_free": true, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.beehiiv.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual", "notes": "Single publication, single user." }, { "name": "Scale", "slug": "scale", "tagline": "Monetize and grow", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 4300, "currency": "USD" } }, { "cycle": "annual", "price": { "amount_cents": 51700, "currency": "USD" }, "notes": "Annual billing saves about $71 vs paying monthly." } ], "anchor_monthly_usd_cents": 4300, "limits": { "contacts": { "kind": "number", "value": 100000, "unit": "subscribers" }, "emails_per_month": { "kind": "unlimited" }, "seats": { "kind": "number", "value": 3 }, "campaigns": { "kind": "number", "value": 3, "unit": "publications" } }, "features_included": [ "Everything in Launch", "Ad network access", "Boosts (paid recommendations)", "0% take rate on paid subscriptions", "Digital products", "Automations", "Polls and surveys", "Advanced analytics", "Webhooks", "Full API access" ], "features_missing": [ "Branding removal", "Sponsorship storefront", "Audio newsletters", "RSS-to-send", "Dynamic content", "Send API" ], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.beehiiv.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual" }, { "name": "Max", "slug": "max", "tagline": "Pro features for larger operators", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 9600, "currency": "USD" } }, { "cycle": "annual", "price": { "amount_cents": 115100, "currency": "USD" }, "notes": "Annual billing saves about $157 vs paying monthly." } ], "anchor_monthly_usd_cents": 9600, "limits": { "contacts": { "kind": "number", "value": 100000, "unit": "subscribers" }, "emails_per_month": { "kind": "unlimited" }, "seats": { "kind": "unlimited" }, "campaigns": { "kind": "number", "value": 10, "unit": "publications" } }, "features_included": [ "Everything in Scale", "Remove beehiiv branding", "Sponsorship storefront", "Audio newsletters", "RSS-to-send", "Dynamic content", "Priority support", "Up to 10 publications" ], "features_missing": [], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.beehiiv.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual" }, { "name": "Enterprise", "slug": "enterprise", "tagline": "100,000+ subscribers, custom contracting", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "contacts": { "kind": "custom" }, "seats": { "kind": "unlimited" } }, "features_included": [ "Concierge onboarding", "Dedicated account manager", "Dedicated IPs", "Send API access", "SSO", "VIP support" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://www.beehiiv.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual" } ], "free_plan_available": true, "free_trial_days": 30, "starting_price_usd_cents": 0, "has_custom_enterprise": true, "alternatives": [ "kit", "substack", "ghost", "mailchimp", "mailerlite", "buttondown" ], "pros": [ "Native ad network and 0% take rate on paid subscriptions are real revenue features competitors charge for separately", "Recommendations network drives compounding subscriber growth without paid acquisition", "Website builder is decent enough to skip a separate site host for many operators", "Free plan goes to 2,500 subscribers, generous for a creator-focused tool", "Founded and run by people who actually shipped a large newsletter (Morning Brew)" ], "cons": [ "Pricing tiers are a step function: Scale ($43) and Max ($96) cover wide subscriber ranges, so you may overpay if you straddle a breakpoint", "Email-design flexibility is intentionally limited compared to ESPs like ActiveCampaign", "Automation builder is basic versus marketing-automation-first tools", "Send API gated behind Enterprise, so transactional or API-driven sends are not available on standard plans" ], "best_for": [ "Newsletter operators who plan to monetize via ads, sponsorships, or paid subscriptions", "Solo creators who want one tool for newsletter, website, and podcast", "Publications under 100k subscribers that value growth networks (recommendations, boosts) over deep automation" ], "not_for": [ "B2B teams that need deep CRM integration or pipeline workflows", "Brands that need granular email design and dev-level template control", "API-first transactional senders (use Postmark or Resend instead)" ], "affiliate_program": { "name": "beehiiv Partner Program", "network": "rewardful", "commission_type": "recurring", "commission_amount": "30% recurring on referred customers", "cookie_window_days": 60, "application_url": "https://www.beehiiv.com/partners", "joined": false }, "last_verified": "2026-04-30T20:30:00.000Z", "scraper_status": "manual-only", "match": "secondary" }, { "slug": "customer-io", "name": "Customer.io", "vendor": "Customer.io", "homepage_url": "https://customer.io", "pricing_url": "https://customer.io/pricing/", "tagline": "Behavior-driven messaging platform for product-led B2C and B2B teams.", "description": "Customer.io is a marketing automation platform built for sophisticated B2C and B2B teams that need to send messaging based on rich behavioral data and custom object models. Where Mailchimp and Kit are list-and-broadcast tools, Customer.io is closer to a CDP plus messaging engine: profiles, objects (accounts, subscriptions, devices), and event streams drive a visual workflow builder. Three tiers are published, with Essentials at $100/month, Premium starting around $1,000/month billed yearly, and Enterprise quoted on request. HIPAA is available on Premium and above; an AI Agent ships across tiers with elevated limits on the higher plans.", "primary_category": "marketing-automation", "secondary_categories": [ "email-marketing", "customer-data-platform" ], "plans": [ { "name": "Essentials", "slug": "essentials", "tagline": "Entry tier with the visual workflow builder", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 10000, "currency": "USD" } } ], "anchor_monthly_usd_cents": 10000, "limits": { "contacts": { "kind": "number", "value": 5000, "unit": "profiles (people plus objects)" }, "emails_per_month": { "kind": "number", "value": 1000000 }, "seats": { "kind": "number", "value": 1 } }, "features_included": [ "Visual workflow builder", "AI Agent with core skills", "Up to 2 object types", "Basic data integrations", "Email and community support", "1 weekly routine" ], "features_missing": [ "HIPAA compliance", "Daily routines", "Premium integrations", "Elevated AI Agent limits", "Dedicated success manager", "Audit logging" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://customer.io/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Startup Program: qualifying early-stage companies can get 12 months free, but this is conditional rather than a generic trial. Seat count is not specified on the public pricing page; 1 is a conservative assumption." }, { "name": "Premium", "slug": "premium", "tagline": "Custom volume, HIPAA available, daily routines", "prices": [ { "cycle": "annual", "price": { "amount_cents": 1200000, "currency": "USD" } }, { "cycle": "monthly", "price": { "amount_cents": 100000, "currency": "USD" } } ], "anchor_monthly_usd_cents": 100000, "limits": { "contacts": { "kind": "custom" }, "emails_per_month": { "kind": "custom" } }, "features_included": [ "Everything in Essentials", "Up to 10 object types", "Elevated AI Agent limits", "Daily routines", "90-day onboarding", "Premium chat and email support", "HIPAA available", "Premium integrations" ], "features_missing": [ "Custom AI Agent execution", "Dedicated success manager", "Dedicated hardware", "Audit logging", "Migration support", "Shared Slack channel" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://customer.io/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Pricing page lists Premium as starting at $1,000/month billed yearly, which is $12,000/year. Profile and email volumes are negotiated." }, { "name": "Enterprise", "slug": "enterprise", "tagline": "Best volume pricing with dedicated infrastructure", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "contacts": { "kind": "custom" } }, "features_included": [ "Best volume pricing", "Custom AI Agent execution", "Priority support", "Dedicated success manager", "Dedicated hardware", "Audit logging", "Migration support", "Shared Slack channel" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://customer.io/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Pricing tagged as Let's talk on the public page. Includes everything in Premium plus dedicated infrastructure and security features." } ], "free_plan_available": false, "free_trial_days": null, "starting_price_usd_cents": 10000, "has_custom_enterprise": true, "alternatives": [ "mailchimp", "kit", "mailerlite" ], "pros": [ "Visual workflow builder is genuinely strong for complex multi-step flows that branch on behavior and time delays", "Supports JSON profile data and object types, so you can model accounts, subscriptions, or devices alongside people; templated ESPs like Mailchimp and Kit cannot do this", "HIPAA compliance is available on Premium, which opens up healthcare and digital-health use cases", "AI Agent is bundled across tiers for routine ops and reporting tasks", "Essentials price is published transparently at $100/month, where many comparable platforms hide everything behind a sales call" ], "cons": [ "Minimum entry point is $100/month with no free or low-cost tier for testing or hobby projects", "Setup overhead is higher than a templated ESP because you need to define profile and object schemas before flows are useful", "Premium jumps roughly 10x to $1,000/month for what is largely an unlock of object-type count, daily routines, and HIPAA, so the middle of the market is thin", "Real-world pricing on Premium and Enterprise depends on negotiated volume, so the public page only frames the floor" ], "best_for": [ "B2C and B2B teams with custom objects in their data model (accounts, subscriptions, devices) who need messaging tied to those entities", "Product-led businesses sending behavior-triggered lifecycle messaging across email, SMS, and push", "Teams needing HIPAA compliance for healthcare or digital-health workflows" ], "not_for": [ "Solo creators and newsletter operators (Kit or beehiiv are the right shape)", "Small businesses that need a $0/month or $20/month entry point (MailerLite or Mailchimp Free fit better)", "Teams that want a one-click WYSIWYG email tool with no data modeling required" ], "last_verified": "2026-04-30T21:00:00.000Z", "scraper_status": "manual-only", "match": "primary" }, { "slug": "drip", "name": "Drip", "vendor": "Drip", "homepage_url": "https://www.drip.com", "pricing_url": "https://www.drip.com/pricing", "tagline": "E-commerce email and automation built for Shopify and BigCommerce stores.", "description": "Drip is an email and marketing automation platform purpose-built for e-commerce. It targets Shopify, BigCommerce, and WooCommerce stores running behavior-based flows like cart abandonment, post-purchase, and browse abandonment. Pricing is published only at the entry tier ($39/month for up to 2,500 contacts) and scales via an interactive calculator beyond that point, which makes the cost ladder less transparent than competitors with full pricing tables.", "primary_category": "email-marketing", "secondary_categories": [ "marketing-automation" ], "plans": [ { "name": "Standard", "slug": "standard", "tagline": "Most popular: $39/mo at 2.5k contacts", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 3900, "currency": "USD" }, "per_unit": "1-2,500 contacts", "notes": "Starting price; scales with contact count via Drip's pricing calculator" } ], "anchor_monthly_usd_cents": 3900, "limits": { "contacts": { "kind": "number", "value": 2500, "unit": "contacts (entry tier; scales)" }, "workflows": { "kind": "number", "value": 50 } }, "features_included": [ "Unlimited email sends", "Email and chat support", "Dynamic segments", "Onsite campaigns", "Up to 50 workflows", "Unlimited sub-accounts", "Open API", "Free migration", "Personalized onboarding" ], "features_missing": [], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.drip.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Higher-tier pricing not exposed on the page; uses an interactive calculator. Verify with Drip directly above 2,500 contacts." } ], "free_plan_available": false, "free_trial_days": 14, "starting_price_usd_cents": 3900, "has_custom_enterprise": false, "alternatives": [ "mailchimp", "kit", "mailerlite", "beehiiv", "mailgun" ], "pros": [ "Purpose-built for e-commerce flows like cart abandonment, post-purchase, and browse abandonment", "Deep Shopify and BigCommerce integrations", "Free migration from competing tools", "Transparent entry pricing (most tiered ESPs hide it)" ], "cons": [ "Only one tier publicly priced, so scaling cost is opaque without using the calculator", "Smaller ecosystem than Klaviyo for e-commerce", "Less polished editor than Mailchimp", "No free plan to test with" ], "best_for": [ "E-commerce stores on Shopify, BigCommerce, or WooCommerce running flows on customer behavior", "Small to mid stores graduating from Mailchimp's e-commerce features" ], "not_for": [ "B2B marketers (use ActiveCampaign or Customer.io)", "Creators running newsletters (use Kit or beehiiv)", "Buyers who need to know full pricing before signup" ], "affiliate_program": { "name": "Drip Partner", "network": "direct", "commission_type": "recurring", "joined": false }, "last_verified": "2026-04-30T21:00:00.000Z", "scraper_status": "manual-only", "match": "secondary" }, { "slug": "kit", "name": "Kit", "vendor": "Kit (formerly ConvertKit)", "homepage_url": "https://kit.com", "pricing_url": "https://kit.com/pricing", "tagline": "Email marketing built for creators.", "description": "Kit (formerly ConvertKit) is an email marketing platform aimed at creators: newsletter writers, course sellers, podcasters. Strengths are tag-based subscriber organization, visual automations, and built-in commerce for selling digital products and subscriptions. Pricing scales with subscriber count.", "primary_category": "email-marketing", "secondary_categories": [ "marketing-automation", "landing-pages" ], "plans": [ { "name": "Newsletter", "slug": "newsletter", "tagline": "Free up to 10,000 subscribers", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "contacts": { "kind": "number", "value": 10000, "unit": "subscribers" }, "seats": { "kind": "number", "value": 1 }, "automations": { "kind": "number", "value": 1, "unit": "basic visual automation" } }, "features_included": [ "Unlimited landing pages", "Unlimited forms", "Unlimited email broadcasts", "Audience tagging and segmentation", "Sell digital products and subscriptions", "Kit branding shown in emails" ], "features_missing": [ "Multiple users", "Visual automation builder beyond 1 flow", "A/B subject line testing", "Custom branding removal" ], "is_free": true, "has_free_trial": false, "contact_sales": false, "source_url": "https://kit.com/pricing", "captured_at": "2026-04-30T20:22:54.739Z", "capture_method": "scraper", "notes": "Headline price not found in slice; review needed." }, { "name": "Creator", "slug": "creator", "tagline": "Most popular, 1,000 subscriber anchor", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 3300, "currency": "USD" }, "per_unit": "1,000 subscribers" }, { "cycle": "annual", "price": { "amount_cents": 39000, "currency": "USD" }, "per_unit": "1,000 subscribers", "notes": "Annual plan equates to roughly $32.50/month with 2 months free." } ], "anchor_monthly_usd_cents": 3300, "limits": { "contacts": { "kind": "number", "value": 1000, "unit": "subscribers (anchor; scales up)" }, "seats": { "kind": "number", "value": 2 }, "automations": { "kind": "unlimited" } }, "features_included": [ "Unlimited visual automations", "Unlimited email sequences", "A/B test subject lines", "Subscriber polls", "Remove Kit branding", "100+ app integrations", "RSS campaigns", "24/7 support", "Free migrations from competing platforms" ], "features_missing": [ "Unlimited users", "Newsletter referral system", "Deliverability reporting", "Subscriber engagement scoring", "Advanced 5-variant A/B testing", "Facebook custom audiences" ], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://kit.com/pricing", "captured_at": "2026-04-30T20:22:54.740Z", "capture_method": "scraper", "notes": "Scraper low-confidence on this run; preserved prior verified pricing." }, { "name": "Pro", "slug": "pro", "tagline": "Advanced creators and small teams", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 6600, "currency": "USD" }, "per_unit": "1,000 subscribers" }, { "cycle": "annual", "price": { "amount_cents": 79000, "currency": "USD" }, "per_unit": "1,000 subscribers", "notes": "Annual plan equates to roughly $65.83/month with 2 months free." } ], "anchor_monthly_usd_cents": 6600, "limits": { "contacts": { "kind": "number", "value": 1000, "unit": "subscribers (anchor; scales up)" }, "seats": { "kind": "unlimited" }, "automations": { "kind": "unlimited" } }, "features_included": [ "Everything in Creator", "Unlimited team users", "Insights dashboard", "Deliverability reporting", "Subscriber engagement scoring", "Collaborative editing", "Advanced A/B testing (up to 5 variants)", "Facebook custom audiences", "Newsletter referral system", "Edit links in sent broadcasts", "24/7 priority support" ], "features_missing": [], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://kit.com/pricing", "captured_at": "2026-04-30T20:22:54.740Z", "capture_method": "scraper", "notes": "Scraper low-confidence on this run; preserved prior verified pricing." } ], "free_plan_available": true, "free_trial_days": 14, "starting_price_usd_cents": 0, "has_custom_enterprise": false, "alternatives": [ "beehiiv", "substack", "mailchimp", "activecampaign", "brevo", "mailerlite", "flodesk" ], "pros": [ "Tag-based subscriber model is more flexible than list-based competitors", "Visual automation builder is genuinely good for creators new to email", "Built-in commerce: sell digital products and subscriptions without a separate cart", "Generous free tier (10k subscribers) for a freemium ESP", "Free migration assistance from competing platforms" ], "cons": [ "Pricing scales fast as your list grows. At 50k subscribers Creator is well over $300/mo.", "Reporting and analytics are thinner than ActiveCampaign or HubSpot", "No native landing-page A/B testing on Creator plan", "Deliverability reporting is locked to the Pro tier" ], "best_for": [ "Independent newsletter writers and creators selling digital products", "Course creators who want one tool for emails and checkout", "Solo operators with under 10k subscribers (free plan covers them)" ], "not_for": [ "B2B sales teams that need pipeline management (use Pipedrive or HubSpot CRM)", "Brands that need deep multi-channel marketing automation (use ActiveCampaign or HubSpot)", "Teams that need granular role-based permissions" ], "affiliate_program": { "name": "Kit Affiliate Program", "network": "partnerstack", "commission_type": "recurring", "commission_amount": "30% recurring on referred customers", "cookie_window_days": 90, "application_url": "https://kit.com/affiliate-program", "joined": false }, "last_verified": "2026-04-30T20:22:54.761Z", "last_scraped": "2026-04-30T20:22:54.761Z", "scraper_status": "stale", "scraper_module": "extractors/kit.ts", "match": "secondary" }, { "slug": "mailchimp", "name": "Mailchimp", "vendor": "Intuit Mailchimp", "homepage_url": "https://mailchimp.com", "pricing_url": "https://mailchimp.com/pricing/marketing/", "tagline": "The default email marketing platform for small businesses.", "description": "Mailchimp is the most-recognized email marketing platform on the planet, owned by Intuit since 2021. Tier-priced by contact count with a tight free plan, a competitive Standard tier, and a Premium tier that jumps to $350/month for predictive segmentation and phone support. The product covers email, automations, A/B testing, landing pages, and a basic CRM. Many users outgrow it once their list scales because per-contact pricing climbs faster than ConvertKit/Kit or beehiiv at equivalent volumes.", "primary_category": "email-marketing", "secondary_categories": [ "marketing-automation", "landing-pages", "form-builder" ], "plans": [ { "name": "Free", "slug": "free", "tagline": "Up to 250 contacts, 500 sends/month", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "contacts": { "kind": "number", "value": 250, "unit": "contacts" }, "emails_per_month": { "kind": "number", "value": 500, "unit": "sends (or 250/day)" }, "seats": { "kind": "number", "value": 1 }, "campaigns": { "kind": "number", "value": 1, "unit": "audience" } }, "features_included": [ "Basic email campaigns", "Popup forms", "Limited template library", "Mailchimp branding shown in emails" ], "features_missing": [ "Marketing automation", "A/B testing", "Multiple audiences", "Phone or chat support after first 30 days" ], "is_free": true, "has_free_trial": false, "contact_sales": false, "source_url": "https://mailchimp.com/pricing/marketing/", "captured_at": "2026-04-30T20:35:00.000Z", "capture_method": "manual", "notes": "Email support is included only for the first 30 days; after that, free users are self-serve." }, { "name": "Essentials", "slug": "essentials", "tagline": "Entry paid tier with A/B testing", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 1300, "currency": "USD" }, "per_unit": "500 contacts" } ], "anchor_monthly_usd_cents": 1300, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "contacts (anchor; scales up)" }, "emails_per_month": { "kind": "number", "value": 5000, "unit": "sends (10x contacts)" }, "seats": { "kind": "number", "value": 3 }, "automations": { "kind": "number", "value": 4, "unit": "flow steps" }, "campaigns": { "kind": "number", "value": 3, "unit": "audiences" } }, "features_included": [ "Email scheduling", "Popup forms", "A/B testing", "Up to 4-step automation flows", "Comparative reporting", "Custom branding" ], "features_missing": [ "Multi-step automations beyond 4 steps", "Multivariate testing", "Predictive segmentation", "Custom reports", "Phone support" ], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://mailchimp.com/pricing/marketing/", "captured_at": "2026-04-30T20:35:00.000Z", "capture_method": "manual", "notes": "14-day free trial. Annual billing offers a discount; 15% off when paid annually at 10,000+ contacts." }, { "name": "Standard", "slug": "standard", "tagline": "Most popular paid tier", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 2000, "currency": "USD" }, "per_unit": "500 contacts" } ], "anchor_monthly_usd_cents": 2000, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "contacts (anchor; scales up)" }, "emails_per_month": { "kind": "number", "value": 6000, "unit": "sends (12x contacts)" }, "seats": { "kind": "number", "value": 5 }, "automations": { "kind": "number", "value": 200, "unit": "flows" }, "campaigns": { "kind": "number", "value": 5, "unit": "audiences" } }, "features_included": [ "Up to 200 customer-journey automation flows", "A/B testing", "Dynamic content", "Custom-coded reports", "Behavioral targeting", "Send-time optimization" ], "features_missing": [ "Multivariate testing", "Predictive segmentation", "Phone support", "Dedicated onboarding" ], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://mailchimp.com/pricing/marketing/", "captured_at": "2026-04-30T20:35:00.000Z", "capture_method": "manual", "notes": "14-day free trial, no credit card. 15% off paid annually at 10,000+ contacts." }, { "name": "Premium", "slug": "premium", "tagline": "For high-volume senders and bigger teams", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 35000, "currency": "USD" }, "per_unit": "500 contacts (anchor)" } ], "anchor_monthly_usd_cents": 35000, "limits": { "contacts": { "kind": "number", "value": 10000, "unit": "contacts minimum" }, "emails_per_month": { "kind": "number", "value": 150000, "unit": "sends (15x contacts)" }, "seats": { "kind": "unlimited" }, "automations": { "kind": "number", "value": 200, "unit": "flows" }, "campaigns": { "kind": "unlimited" } }, "features_included": [ "Predictive segmentation", "Multivariate testing", "Phone and priority support", "Up to 200 automation flows", "Unlimited seats and audiences", "5 user roles", "Dedicated onboarding specialist" ], "features_missing": [], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://mailchimp.com/pricing/marketing/", "captured_at": "2026-04-30T20:35:00.000Z", "capture_method": "manual", "notes": "1-month trial for qualified customers. 20% off when billed annually." } ], "free_plan_available": true, "free_trial_days": 14, "starting_price_usd_cents": 0, "has_custom_enterprise": false, "alternatives": [ "kit", "mailerlite", "brevo", "activecampaign", "beehiiv", "constant-contact", "klaviyo" ], "pros": [ "Most polished onboarding in the email marketing category", "Largest integration ecosystem; nearly every CMS, ecommerce platform, and CRM has a Mailchimp connector", "Free plan exists, even if the limits are tight", "Customer journey builder is genuinely solid on Standard and above" ], "cons": [ "Per-contact pricing climbs faster than Kit, beehiiv, or MailerLite at the same list size; you pay for every duplicate or unsubscribed contact", "Premium tier jumps to $350/month, with no middle option between Standard and Premium", "Free plan email support drops off after 30 days, which surprises new users", "Owned by Intuit since 2021; deliverability and product velocity have both received mixed feedback since the acquisition" ], "best_for": [ "Small businesses that want one tool with a real onboarding flow and a huge integration list", "Teams already living in Intuit (QuickBooks) products", "Operators who want a brand-name vendor for stakeholder approval" ], "not_for": [ "Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)", "B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign", "Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan" ], "affiliate_program": { "name": "Mailchimp Partner Program", "network": "direct", "commission_type": "none", "commission_amount": "Mailchimp runs an Experts directory (paid placement) rather than an affiliate program", "joined": false }, "last_verified": "2026-04-30T20:35:00.000Z", "scraper_status": "manual-only", "match": "secondary" }, { "slug": "mailerlite", "name": "MailerLite", "vendor": "MailerLite", "homepage_url": "https://www.mailerlite.com", "pricing_url": "https://www.mailerlite.com/pricing", "tagline": "Email marketing with a generous free tier and clean editor.", "description": "MailerLite is a long-running ESP positioned as the friendly, affordable alternative to Mailchimp. Strong drag-and-drop editor, automation builder, and built-in landing page and website builders. Generous free tier (500 subscribers, 12,000 sends/month) and tier-priced paid plans starting at $10/month. The product is intentionally simpler than ActiveCampaign or Klaviyo, which is the point for many users.", "primary_category": "email-marketing", "secondary_categories": [ "marketing-automation", "landing-pages" ], "plans": [ { "name": "Free", "slug": "free", "tagline": "Up to 500 subscribers, 12,000 sends/month", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "subscribers" }, "emails_per_month": { "kind": "number", "value": 12000, "unit": "sends" }, "seats": { "kind": "number", "value": 1 }, "domains": { "kind": "number", "value": 1, "unit": "website" } }, "features_included": [ "Drag and drop editor", "Automation builder", "1 digital product or booking", "1 website", "10 landing pages", "Signup forms and pop-ups", "Comparative reporting" ], "features_missing": [ "Multiple users", "Unlimited sends", "Dynamic email content", "Multivariate testing", "Custom HTML editor" ], "is_free": true, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.mailerlite.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual", "notes": "Includes a 14-day premium feature trial without credit card." }, { "name": "Growing Business", "slug": "growing-business", "tagline": "Most popular paid tier, starts at 500 subscribers", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 1000, "currency": "USD" }, "per_unit": "500 subscribers", "notes": "Anchor price at smallest paid tier. Scales with subscriber count." } ], "anchor_monthly_usd_cents": 1000, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "subscribers (anchor; scales up)" }, "emails_per_month": { "kind": "unlimited" }, "seats": { "kind": "number", "value": 3 }, "domains": { "kind": "unlimited" } }, "features_included": [ "Unlimited templates", "Unlimited websites and blogs", "Dynamic email content", "Up to 3 digital products or bookings", "Campaign auto-resend", "Multivariate testing", "Unlimited landing pages", "Unsubscribe page builder" ], "features_missing": [ "Smart sending", "Unlimited user seats", "AI writing assistant", "Custom HTML editor", "Enhanced automations with multi-trigger" ], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.mailerlite.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual", "notes": "Annual billing saves about 10% on this plan." }, { "name": "Advanced", "slug": "advanced", "tagline": "Power features for active senders", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 2000, "currency": "USD" }, "per_unit": "500 subscribers", "notes": "Anchor price at smallest paid tier. Scales with subscriber count." } ], "anchor_monthly_usd_cents": 2000, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "subscribers (anchor; scales up)" }, "emails_per_month": { "kind": "unlimited" }, "seats": { "kind": "unlimited" } }, "features_included": [ "Everything in Growing Business", "Smart sending", "Facebook integration", "Unlimited digital products or bookings", "Custom HTML editor", "Promotion pop-ups", "Enhanced automations with multi-trigger", "Preference center", "AI writing assistant", "Partner discounts" ], "features_missing": [], "is_free": false, "has_free_trial": true, "contact_sales": false, "source_url": "https://www.mailerlite.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual", "notes": "Annual billing saves about 10% on this plan." }, { "name": "Enterprise", "slug": "enterprise", "tagline": "100,000+ subscribers, custom contracting", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "contacts": { "kind": "custom" }, "seats": { "kind": "unlimited" } }, "features_included": [ "Dedicated success manager", "Dedicated IP and deliverability consultation", "Onboarding and training", "Account audit services" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://www.mailerlite.com/pricing", "captured_at": "2026-04-30T20:30:00.000Z", "capture_method": "manual" } ], "free_plan_available": true, "free_trial_days": 14, "starting_price_usd_cents": 0, "has_custom_enterprise": true, "alternatives": [ "kit", "mailchimp", "brevo", "activecampaign", "beehiiv", "buttondown" ], "pros": [ "Free plan is genuinely usable: 500 subscribers and 12,000 sends/month", "Drag-and-drop editor is one of the cleaner ones in this category", "Bundled website and landing-page builder save you a separate tool for many use cases", "10% annual discount is honest (not the 50% off bait-and-switch competitors run)", "30% nonprofit discount is straightforward and easy to claim" ], "cons": [ "Pricing scales by subscriber count, so the headline $10 figure climbs fast as your list grows", "Approval process for the free plan can be slow (manual content review for new accounts)", "Reporting is functional but thinner than Klaviyo or HubSpot", "API is fine but less powerful than Brevo's or ActiveCampaign's" ], "best_for": [ "Solo creators and small businesses replacing Mailchimp", "Teams that want one tool for emails, landing pages, and a small website", "Nonprofits (30% discount on paid plans)" ], "not_for": [ "B2B teams needing deep CRM and pipeline workflows (use HubSpot or ActiveCampaign)", "Operators wanting native ad network or paid subscriptions (use beehiiv)", "API-first transactional senders (use Postmark or Resend)" ], "affiliate_program": { "name": "MailerLite Partner Program", "network": "tapfiliate", "commission_type": "recurring", "commission_amount": "Up to 30% recurring on referred customers", "cookie_window_days": 90, "application_url": "https://www.mailerlite.com/affiliate", "joined": false }, "last_verified": "2026-04-30T20:30:00.000Z", "scraper_status": "manual-only", "match": "secondary" }, { "slug": "omnisend", "name": "Omnisend", "vendor": "Omnisend", "homepage_url": "https://www.omnisend.com", "pricing_url": "https://www.omnisend.com/pricing/", "tagline": "Email, SMS, and push marketing built for e-commerce.", "description": "Omnisend is an e-commerce-first marketing platform that bundles email, SMS, and web push into a single tool. It plugs directly into Shopify, BigCommerce, and WooCommerce with pre-built abandonment, browse, and post-purchase flows. Pricing scales by contact count: a free tier covers 250 contacts, Standard at $16/month covers 500 contacts with 6,000 sends, and Pro at $59/month covers 2,500 contacts with unlimited email and an SMS credit equal to the plan price. A 30% promotional discount is available on 3-month upfront payments, but the regular price is what subscribers pay long-term.", "primary_category": "email-marketing", "secondary_categories": [ "sms-marketing", "marketing-automation" ], "plans": [ { "name": "Free", "slug": "free", "tagline": "Up to 250 contacts, 500 sends/month", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "contacts": { "kind": "number", "value": 250, "unit": "contacts" }, "emails_per_month": { "kind": "number", "value": 500, "unit": "sends" } }, "features_included": [ "Basic email campaigns", "Pre-built workflows", "Unlimited segmentation", "Forms and popups", "500 web push notifications/month", "$1 free SMS credits (one-time)", "250+ email templates", "200+ integrations", "A/B testing", "List cleaning", "24/7 support" ], "features_missing": [ "Advanced reporting", "Forms AI", "Personalized product recommendations", "Unlimited web push", "Full automation suite" ], "is_free": true, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.omnisend.com/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "$1 free SMS credits one-time. Basic email campaigns and pre-built workflows." }, { "name": "Standard", "slug": "standard", "tagline": "Entry paid tier with advanced reporting", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 1600, "currency": "USD" }, "notes": "Regular price; 30% off available with 3-month upfront ($11.20/mo)" } ], "anchor_monthly_usd_cents": 1600, "limits": { "contacts": { "kind": "number", "value": 500, "unit": "contacts" }, "emails_per_month": { "kind": "number", "value": 6000, "unit": "sends" } }, "features_included": [ "Everything in Free", "Advanced reporting", "Forms AI", "24/7 priority support", "Account expert from $400/mo", "$1 free SMS credits (one-time)", "250+ email templates", "200+ integrations", "A/B testing", "List cleaning" ], "features_missing": [ "Unlimited email sends", "Unlimited web push", "Personalized product recommendations", "SMS bonus credits equal to plan price", "Full automation suite" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.omnisend.com/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual" }, { "name": "Pro", "slug": "pro", "tagline": "Unlimited email plus SMS credits equal to plan price", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 5900, "currency": "USD" }, "notes": "Regular price; 30% off available with 3-month upfront ($41.30/mo)" } ], "anchor_monthly_usd_cents": 5900, "limits": { "contacts": { "kind": "number", "value": 2500, "unit": "contacts" }, "emails_per_month": { "kind": "unlimited" } }, "features_included": [ "Everything in Standard", "Unlimited email sends", "Unlimited web push", "Personalized product recommendations", "Full automation suite (cart, browse, post-purchase)", "SMS bonus credits equal to plan price ($41.30/mo at promo, $59/mo regular)", "Advanced reporting", "Forms AI", "250+ email templates", "200+ integrations", "A/B testing", "List cleaning", "24/7 support" ], "features_missing": [ "Customizable contact tier above 2,500", "Free migration", "Dedicated onboarding", "Global SMS pay-per-message" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.omnisend.com/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual" }, { "name": "Custom", "slug": "custom", "tagline": "High-volume contacts with dedicated onboarding", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "contacts": { "kind": "custom" }, "emails_per_month": { "kind": "unlimited" } }, "features_included": [ "Everything in Pro", "Customizable contact volume", "Unlimited email sends", "Global SMS pay-per-message", "Free migration", "Dedicated onboarding", "24/7 priority support" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://www.omnisend.com/pricing/", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual" } ], "free_plan_available": true, "free_trial_days": null, "starting_price_usd_cents": 0, "has_custom_enterprise": true, "alternatives": [ "mailchimp", "kit", "mailerlite", "beehiiv", "drip", "klaviyo" ], "pros": [ "Unified email and SMS in one tool; most ESPs require a separate SMS provider", "Purpose-built for e-commerce with Shopify, BigCommerce, and WooCommerce flows out of the box", "Generous free tier with 250 contacts (more than Mailchimp's free plan effectively allows)", "Unlimited email sends on the Pro plan, no per-send overage anxiety", "Real automation suite (cart abandonment, browse abandonment, post-purchase) included on paid plans" ], "cons": [ "Pricing scales fast above 2,500 contacts once you exhaust the Pro tier ceiling", "Regular price (not the 3-month promo) is what you actually pay long-term", "UI is less polished than Mailchimp", "Smaller learning resource ecosystem than Klaviyo" ], "best_for": [ "Small-to-mid Shopify or BigCommerce stores wanting one tool for email, SMS, and push", "E-commerce founders running their own marketing without a dedicated team", "Brands graduating from Mailchimp's e-commerce features" ], "not_for": [ "B2B marketers (use ActiveCampaign or Customer.io)", "Creators running pure newsletters (use Kit or beehiiv)", "Large e-commerce operations needing custom data modeling (Klaviyo or Customer.io)" ], "affiliate_program": { "name": "Omnisend Affiliate", "network": "direct", "commission_type": "recurring", "joined": false }, "last_verified": "2026-04-30T21:00:00.000Z", "scraper_status": "manual-only", "match": "secondary" } ] }