{ "$schema": "https://tiergauge.com/api/tools.schema.json", "feed_version": "1", "generated_at": "2026-05-01T02:58:26.523Z", "site": "https://tiergauge.com", "license": "CC BY 4.0 with attribution to TierGauge.", "category": { "slug": "marketing-attribution", "display": "Marketing attribution", "description": "Multi-touch attribution and channel ROI." }, "count": 2, "tools": [ { "slug": "hightouch", "name": "Hightouch", "vendor": "Hightouch", "homepage_url": "https://hightouch.com", "pricing_url": "https://hightouch.com/pricing", "tagline": "Warehouse-native Composable CDP and reverse-ETL for activating data into ad and SaaS tools.", "description": "Hightouch is a warehouse-native Composable CDP and reverse-ETL platform that syncs data from Snowflake, BigQuery, and Databricks into ad platforms and SaaS tools without requiring a separate CDP database. The product line spans three categories: an Agentic Marketing Platform that bundles Ad Studio and AI Decisioning for lifecycle and ads, a Composable CDP that can be bought whole or as à la carte modules (Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster), and a Free Reverse ETL tier capped at 2 active syncs but with unlimited destinations and unlimited user seats. Pricing is usage-based with no MTU caps and no destination limits, and unit cost decreases at higher volumes. Only the Free tier is publicly priced; paid tiers are custom quotes.", "primary_category": "customer-data-platform", "secondary_categories": [ "marketing-attribution" ], "plans": [ { "name": "Free Reverse ETL", "slug": "free", "tagline": "Free tier with 2 active syncs and unlimited destinations", "prices": [ { "cycle": "free" } ], "anchor_monthly_usd_cents": 0, "limits": { "seats": { "kind": "unlimited" }, "pipelines": { "kind": "number", "value": 2, "unit": "active syncs" } }, "features_included": [ "2 active syncs", "Unlimited destinations", "Unlimited user seats", "Reverse ETL from Snowflake, BigQuery, Databricks", "No payment required" ], "features_missing": [ "Events", "Customer Studio", "Real-time Personalization", "Identity Resolution", "Match Booster", "Ad Studio", "AI Decisioning", "Premium extensions", "Advanced observability", "Enterprise security" ], "is_free": true, "has_free_trial": false, "contact_sales": false, "source_url": "https://hightouch.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Up to 2 active syncs. Unlimited destinations. Unlimited user seats." }, { "name": "Composable CDP", "slug": "composable-cdp", "tagline": "Full CDP or à la carte modules with usage-based pricing", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "seats": { "kind": "unlimited" }, "pipelines": { "kind": "custom" } }, "features_included": [ "Reverse ETL module", "Events module", "Customer Studio module", "Real-time Personalization module", "Identity Resolution module", "Match Booster module", "Unlimited user seats", "Premium extensions", "Advanced observability", "Enterprise security", "No MTU caps", "No destination limits", "Usage-based pricing with economies of scale" ], "features_missing": [ "Ad Studio", "AI Decisioning" ], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://hightouch.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Usage-based custom pricing. Modules: Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. No MTU caps; no destination limits." }, { "name": "Agentic Marketing Platform", "slug": "agentic-marketing", "tagline": "Ad Studio plus AI Decisioning for lifecycle and ads", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": { "seats": { "kind": "unlimited" }, "automations": { "kind": "custom" } }, "features_included": [ "Ad Studio", "AI Decisioning", "Pre-set monthly personalized-action allowance", "Lifecycle marketing automation", "Ads activation", "Unlimited user seats" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://hightouch.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Custom quote. Includes Ad Studio + AI Decisioning. Pre-set monthly personalized-action allowance." } ], "free_plan_available": true, "free_trial_days": null, "starting_price_usd_cents": 0, "has_custom_enterprise": true, "alternatives": [ "customer-io" ], "pros": [ "Genuinely warehouse-native, so you don't need a separate CDP database", "Reverse-ETL approach lets data teams own the source of truth", "No MTU caps, which is a huge win for high-traffic apps", "Composable modules let you buy only what you need", "Free tier is real (2 syncs, unlimited destinations, unlimited seats)" ], "cons": [ "Paid pricing is opaque (custom-only above the Free tier)", "Requires a data warehouse to be useful (Snowflake, BigQuery, or Databricks setup is not trivial)", "Positioned at data teams, so marketers may need help operating it", "Newer entrant vs Segment with a smaller integration ecosystem" ], "best_for": [ "Data teams at companies with a warehouse that want to activate that data into ad platforms and SaaS tools", "Marketing teams partnered with strong analytics engineering", "Companies replacing Segment with a warehouse-native CDP" ], "not_for": [ "Small teams without a warehouse (use Segment or RudderStack)", "Marketers who want a turnkey CDP UI without data-team involvement", "Brands with all data in SaaS tools and no warehouse" ], "last_verified": "2026-04-30T21:00:00.000Z", "scraper_status": "manual-only", "match": "secondary" }, { "slug": "triple-whale", "name": "Triple Whale", "vendor": "Triple Whale", "homepage_url": "https://www.triplewhale.com", "pricing_url": "https://www.triplewhale.com/pricing", "tagline": "Shopify-first marketing attribution and e-commerce analytics with cross-device tracking.", "description": "Triple Whale is a marketing-attribution and e-commerce analytics platform built specifically for Shopify stores. It combines first- and last-click attribution, multi-touch attribution, an RFM-driven customer data platform, cohort analysis, forecasting, and AI-powered sequences. The proprietary Triple Pixel powers cross-device tracking, and all plans refresh data in real time every 15 minutes or less. Pricing has three tiers: Growth at $1,290/year (annual-only, roughly $107.50/month), Pro at $279/month with two months free on annual commitments, and Enterprise+ on custom pricing starting from a $279/month base for bi-directional warehouse syncing and dedicated implementation support.", "primary_category": "marketing-attribution", "secondary_categories": [ "analytics", "customer-data-platform" ], "plans": [ { "name": "Growth", "slug": "growth", "tagline": "Standard attribution and core analytics boards", "prices": [ { "cycle": "annual", "price": { "amount_cents": 129000, "currency": "USD" }, "notes": "$1,290/year (annual commitment, two months free) = ~$107.50/month" } ], "anchor_monthly_usd_cents": 10750, "limits": {}, "features_included": [ "Standard ad channel attribution", "First- and last-click attribution models", "Core analytics boards", "Core ad channels", "Core integrations", "Triple Pixel for cross-device tracking", "Real-time data refresh every 15 minutes or less", "Dedicated CSM" ], "features_missing": [ "Premium ad channel attribution", "Multi-touch attribution", "RFM audiences", "Activity feed", "Cart analysis", "Customer data platform", "Cohort analysis", "Forecasting", "AI-powered sequences", "Subscription data tracking", "Bi-Directional Data Warehouse Syncing" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.triplewhale.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Annual-only billing. Standard attribution + core boards." }, { "name": "Pro", "slug": "pro", "tagline": "Most popular: full attribution + CDP", "prices": [ { "cycle": "monthly", "price": { "amount_cents": 27900, "currency": "USD" } }, { "cycle": "annual", "price": { "amount_cents": 279000, "currency": "USD" }, "notes": "Two months free with annual commitment = ~$232.50/month effective" } ], "anchor_monthly_usd_cents": 27900, "limits": {}, "features_included": [ "Everything in Growth", "Premium ad channel attribution", "Multi-touch attribution", "RFM audiences", "Activity feed", "Cart analysis", "Customer data platform", "Cohort analysis", "Forecasting", "AI-powered sequences", "Subscription data tracking" ], "features_missing": [ "Bi-Directional Data Warehouse Syncing", "Enterprise CSM", "Implementation specialist", "Strategic consulting", "Dedicated security/compliance", "Priority professional services", "Custom attribution modeling" ], "is_free": false, "has_free_trial": false, "contact_sales": false, "source_url": "https://www.triplewhale.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual" }, { "name": "Enterprise+", "slug": "enterprise-plus", "tagline": "Warehouse syncing and dedicated implementation", "prices": [ { "cycle": "custom" } ], "anchor_monthly_usd_cents": null, "limits": {}, "features_included": [ "Everything in Pro", "Bi-Directional Data Warehouse Syncing", "Enterprise CSM", "Implementation specialist", "Strategic consulting", "Dedicated security/compliance", "Priority professional services", "Custom attribution modeling" ], "features_missing": [], "is_free": false, "has_free_trial": false, "contact_sales": true, "source_url": "https://www.triplewhale.com/pricing", "captured_at": "2026-04-30T21:00:00.000Z", "capture_method": "manual", "notes": "Starts from $279/month base, scales with data volume and integrations." } ], "free_plan_available": false, "free_trial_days": null, "starting_price_usd_cents": 10750, "has_custom_enterprise": true, "alternatives": [], "pros": [ "Purpose-built for Shopify e-commerce attribution, where most generic analytics tools punt", "Triple Pixel for cross-device tracking is genuinely differentiated", "Multi-touch attribution, CDP, and cohort analysis on Pro is a comprehensive bundle", "Real-time data refresh every 15 minutes or less across all plans", "Bi-Directional Warehouse Syncing on Enterprise+ supports data team workflows" ], "cons": [ "Pro tier at $279/month is the meaningful entry point and many SMB Shopify stores can't justify it", "Growth plan is annual-only commitment with no monthly option", "Pricing transparency above Pro is opaque (Enterprise+ requires sales conversation)", "Over-served for stores under $1M GMV where the overhead may exceed the value" ], "best_for": [ "Shopify stores doing $1M+ GMV running paid social and Google Ads with attribution questions", "E-commerce ops teams needing multi-touch plus LTV and RFM in one tool", "Data-conscious stores wanting warehouse-grade syncing" ], "not_for": [ "B2B marketers (use Customer.io or HubSpot for attribution)", "Shopify stores under $500k GMV where cost outweighs incremental insight", "Brands not on Shopify, since Triple Whale's strongest integrations are Shopify-first" ], "affiliate_program": { "name": "Triple Whale Partner", "network": "direct", "commission_type": "recurring", "joined": false }, "last_verified": "2026-04-30T21:00:00.000Z", "scraper_status": "manual-only", "match": "primary" } ] }