{
  "$schema": "https://tiergauge.com/api/tools.schema.json",
  "feed_version": "1",
  "generated_at": "2026-05-01T02:58:26.524Z",
  "site": "https://tiergauge.com",
  "license": "CC BY 4.0 with attribution to TierGauge.",
  "category": {
    "slug": "form-builder",
    "display": "Form builders",
    "description": "Standalone form and survey tools."
  },
  "count": 3,
  "tools": [
    {
      "slug": "mailchimp",
      "name": "Mailchimp",
      "vendor": "Intuit Mailchimp",
      "homepage_url": "https://mailchimp.com",
      "pricing_url": "https://mailchimp.com/pricing/marketing/",
      "tagline": "The default email marketing platform for small businesses.",
      "description": "Mailchimp is the most-recognized email marketing platform on the planet, owned by Intuit since 2021. Tier-priced by contact count with a tight free plan, a competitive Standard tier, and a Premium tier that jumps to $350/month for predictive segmentation and phone support. The product covers email, automations, A/B testing, landing pages, and a basic CRM. Many users outgrow it once their list scales because per-contact pricing climbs faster than ConvertKit/Kit or beehiiv at equivalent volumes.",
      "primary_category": "email-marketing",
      "secondary_categories": [
        "marketing-automation",
        "landing-pages",
        "form-builder"
      ],
      "plans": [
        {
          "name": "Free",
          "slug": "free",
          "tagline": "Up to 250 contacts, 500 sends/month",
          "prices": [
            {
              "cycle": "free"
            }
          ],
          "anchor_monthly_usd_cents": 0,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 250,
              "unit": "contacts"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 500,
              "unit": "sends (or 250/day)"
            },
            "seats": {
              "kind": "number",
              "value": 1
            },
            "campaigns": {
              "kind": "number",
              "value": 1,
              "unit": "audience"
            }
          },
          "features_included": [
            "Basic email campaigns",
            "Popup forms",
            "Limited template library",
            "Mailchimp branding shown in emails"
          ],
          "features_missing": [
            "Marketing automation",
            "A/B testing",
            "Multiple audiences",
            "Phone or chat support after first 30 days"
          ],
          "is_free": true,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z",
          "capture_method": "manual",
          "notes": "Email support is included only for the first 30 days; after that, free users are self-serve."
        },
        {
          "name": "Essentials",
          "slug": "essentials",
          "tagline": "Entry paid tier with A/B testing",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 1300,
                "currency": "USD"
              },
              "per_unit": "500 contacts"
            }
          ],
          "anchor_monthly_usd_cents": 1300,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 5000,
              "unit": "sends (10x contacts)"
            },
            "seats": {
              "kind": "number",
              "value": 3
            },
            "automations": {
              "kind": "number",
              "value": 4,
              "unit": "flow steps"
            },
            "campaigns": {
              "kind": "number",
              "value": 3,
              "unit": "audiences"
            }
          },
          "features_included": [
            "Email scheduling",
            "Popup forms",
            "A/B testing",
            "Up to 4-step automation flows",
            "Comparative reporting",
            "Custom branding"
          ],
          "features_missing": [
            "Multi-step automations beyond 4 steps",
            "Multivariate testing",
            "Predictive segmentation",
            "Custom reports",
            "Phone support"
          ],
          "is_free": false,
          "has_free_trial": true,
          "contact_sales": false,
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z",
          "capture_method": "manual",
          "notes": "14-day free trial. Annual billing offers a discount; 15% off when paid annually at 10,000+ contacts."
        },
        {
          "name": "Standard",
          "slug": "standard",
          "tagline": "Most popular paid tier",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 2000,
                "currency": "USD"
              },
              "per_unit": "500 contacts"
            }
          ],
          "anchor_monthly_usd_cents": 2000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 500,
              "unit": "contacts (anchor; scales up)"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 6000,
              "unit": "sends (12x contacts)"
            },
            "seats": {
              "kind": "number",
              "value": 5
            },
            "automations": {
              "kind": "number",
              "value": 200,
              "unit": "flows"
            },
            "campaigns": {
              "kind": "number",
              "value": 5,
              "unit": "audiences"
            }
          },
          "features_included": [
            "Up to 200 customer-journey automation flows",
            "A/B testing",
            "Dynamic content",
            "Custom-coded reports",
            "Behavioral targeting",
            "Send-time optimization"
          ],
          "features_missing": [
            "Multivariate testing",
            "Predictive segmentation",
            "Phone support",
            "Dedicated onboarding"
          ],
          "is_free": false,
          "has_free_trial": true,
          "contact_sales": false,
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z",
          "capture_method": "manual",
          "notes": "14-day free trial, no credit card. 15% off paid annually at 10,000+ contacts."
        },
        {
          "name": "Premium",
          "slug": "premium",
          "tagline": "For high-volume senders and bigger teams",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 35000,
                "currency": "USD"
              },
              "per_unit": "500 contacts (anchor)"
            }
          ],
          "anchor_monthly_usd_cents": 35000,
          "limits": {
            "contacts": {
              "kind": "number",
              "value": 10000,
              "unit": "contacts minimum"
            },
            "emails_per_month": {
              "kind": "number",
              "value": 150000,
              "unit": "sends (15x contacts)"
            },
            "seats": {
              "kind": "unlimited"
            },
            "automations": {
              "kind": "number",
              "value": 200,
              "unit": "flows"
            },
            "campaigns": {
              "kind": "unlimited"
            }
          },
          "features_included": [
            "Predictive segmentation",
            "Multivariate testing",
            "Phone and priority support",
            "Up to 200 automation flows",
            "Unlimited seats and audiences",
            "5 user roles",
            "Dedicated onboarding specialist"
          ],
          "features_missing": [],
          "is_free": false,
          "has_free_trial": true,
          "contact_sales": false,
          "source_url": "https://mailchimp.com/pricing/marketing/",
          "captured_at": "2026-04-30T20:35:00.000Z",
          "capture_method": "manual",
          "notes": "1-month trial for qualified customers. 20% off when billed annually."
        }
      ],
      "free_plan_available": true,
      "free_trial_days": 14,
      "starting_price_usd_cents": 0,
      "has_custom_enterprise": false,
      "alternatives": [
        "kit",
        "mailerlite",
        "brevo",
        "activecampaign",
        "beehiiv",
        "constant-contact",
        "klaviyo"
      ],
      "pros": [
        "Most polished onboarding in the email marketing category",
        "Largest integration ecosystem; nearly every CMS, ecommerce platform, and CRM has a Mailchimp connector",
        "Free plan exists, even if the limits are tight",
        "Customer journey builder is genuinely solid on Standard and above"
      ],
      "cons": [
        "Per-contact pricing climbs faster than Kit, beehiiv, or MailerLite at the same list size; you pay for every duplicate or unsubscribed contact",
        "Premium tier jumps to $350/month, with no middle option between Standard and Premium",
        "Free plan email support drops off after 30 days, which surprises new users",
        "Owned by Intuit since 2021; deliverability and product velocity have both received mixed feedback since the acquisition"
      ],
      "best_for": [
        "Small businesses that want one tool with a real onboarding flow and a huge integration list",
        "Teams already living in Intuit (QuickBooks) products",
        "Operators who want a brand-name vendor for stakeholder approval"
      ],
      "not_for": [
        "Creators with growing newsletters; the per-contact tax compounds (Kit, beehiiv, or MailerLite tend to be cheaper at 10k+ subscribers)",
        "B2B sales teams; the CRM is light versus HubSpot or ActiveCampaign",
        "Teams needing predictive AI on a budget; you have to jump to the $350 Premium plan"
      ],
      "affiliate_program": {
        "name": "Mailchimp Partner Program",
        "network": "direct",
        "commission_type": "none",
        "commission_amount": "Mailchimp runs an Experts directory (paid placement) rather than an affiliate program",
        "joined": false
      },
      "last_verified": "2026-04-30T20:35:00.000Z",
      "scraper_status": "manual-only",
      "match": "secondary"
    },
    {
      "slug": "tally",
      "name": "Tally",
      "vendor": "Tally",
      "homepage_url": "https://tally.so",
      "pricing_url": "https://tally.so/pricing",
      "tagline": "Free Typeform alternative with unlimited forms and submissions.",
      "description": "Tally is a Notion-style form builder famous for its unusually generous Free tier: unlimited forms and unlimited submissions at $0/month, including payment collection, signatures, file uploads, conditional logic, and native integrations with Google Sheets, Notion, Airtable, Zapier, Make, and webhooks. Pro ($24/mo) removes the Tally branding and adds custom domains, team collaboration, partial submissions capture, custom CSS, form and drop-off analytics, and 30-day version history. Business ($74/mo) layers on data retention controls, email verification, and 90-day version history. Pricing is flat per workspace rather than per seat, which makes Tally the default low-cost pick for bootstrappers and small teams who want a Typeform-style experience without per-response caps.",
      "primary_category": "form-builder",
      "secondary_categories": [],
      "plans": [
        {
          "name": "Free",
          "slug": "free",
          "tagline": "Unlimited forms and submissions, forever",
          "prices": [
            {
              "cycle": "free"
            }
          ],
          "anchor_monthly_usd_cents": 0,
          "limits": {
            "seats": {
              "kind": "number",
              "value": 1
            }
          },
          "features_included": [
            "Unlimited forms",
            "Unlimited submissions",
            "Payment collection",
            "Signatures",
            "File uploads",
            "Conditional logic",
            "Password protection",
            "Google Sheets, Notion, Airtable integrations",
            "Zapier, Make, webhooks"
          ],
          "features_missing": [
            "Remove Tally branding",
            "Custom domains",
            "Team collaboration",
            "Partial submissions capture",
            "Custom CSS",
            "Form and drop-off analytics",
            "30-day version history",
            "Premium integrations (Google Analytics, Meta Pixel)"
          ],
          "is_free": true,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://tally.so/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Unlimited forms and unlimited submissions on the free tier; rare in this category."
        },
        {
          "name": "Pro",
          "slug": "pro",
          "tagline": "Most teams: $20/mo billed yearly",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 2400,
                "currency": "USD"
              }
            },
            {
              "cycle": "annual",
              "price": {
                "amount_cents": 24000,
                "currency": "USD"
              },
              "notes": "2 months off when paid yearly = ~$20/month"
            }
          ],
          "anchor_monthly_usd_cents": 2000,
          "limits": {
            "seats": {
              "kind": "unlimited"
            }
          },
          "features_included": [
            "Unlimited forms and submissions",
            "Remove Tally branding",
            "Custom domains",
            "Team collaboration",
            "Partial submissions capture",
            "Advanced customization",
            "Custom CSS",
            "Email notifications",
            "Custom email domains",
            "Form analytics",
            "Drop-off analytics",
            "30-day version history",
            "Premium integrations (Google Analytics, Meta Pixel)"
          ],
          "features_missing": [
            "Data retention controls",
            "Email verification",
            "90-day version history"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://tally.so/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Save 2 months by paying yearly ($240/year vs $288 monthly)."
        },
        {
          "name": "Business",
          "slug": "business",
          "tagline": "Data retention controls and longer history",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 7400,
                "currency": "USD"
              }
            },
            {
              "cycle": "annual",
              "price": {
                "amount_cents": 74000,
                "currency": "USD"
              },
              "notes": "2 months off yearly = ~$61.67/month"
            }
          ],
          "anchor_monthly_usd_cents": 6167,
          "limits": {
            "seats": {
              "kind": "unlimited"
            }
          },
          "features_included": [
            "Everything in Pro",
            "Data retention controls",
            "Email verification",
            "90-day version history"
          ],
          "features_missing": [],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://tally.so/pricing",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Top tier. No custom enterprise plan published."
        }
      ],
      "free_plan_available": true,
      "free_trial_days": null,
      "starting_price_usd_cents": 0,
      "has_custom_enterprise": false,
      "alternatives": [
        "typeform"
      ],
      "pros": [
        "Genuinely unlimited Free tier where most form builders cap responses",
        "Transparent flat per-workspace pricing on Pro and Business, not per-seat",
        "Modern Notion-style editor that feels familiar to teams already in Notion",
        "Payment collection, signatures, and file uploads available even on Free",
        "Native integrations with Notion, Airtable, and Google Sheets without paid integration add-ons"
      ],
      "cons": [
        "Branding removal is gated to Pro; Free forms show a visible Tally logo",
        "Fewer themes and templates than Typeform",
        "Smaller integration ecosystem than Typeform",
        "30-day version history on Pro is conservative; only Business gets 90-day"
      ],
      "best_for": [
        "Bootstrappers and indie makers who want a free Typeform alternative with no response caps",
        "Teams already in Notion or Airtable wanting a matching form aesthetic",
        "Small teams who can't justify $79+/mo on Typeform Plus"
      ],
      "not_for": [
        "Enterprises requiring SSO/SAML or HIPAA (Typeform Enterprise covers those)",
        "Brands needing the polished one-question-at-a-time conversational UX that is Typeform's signature",
        "Teams that need video questions (Typeform Growth Pro)"
      ],
      "last_verified": "2026-04-30T21:00:00.000Z",
      "scraper_status": "manual-only",
      "match": "primary"
    },
    {
      "slug": "typeform",
      "name": "Typeform",
      "vendor": "Typeform",
      "homepage_url": "https://www.typeform.com",
      "pricing_url": "https://www.typeform.com/pricing/",
      "tagline": "Premium conversational form and survey builder.",
      "description": "Typeform is the premium form and survey builder known for its one-question-at-a-time conversational UX, polished templates, and strong brand presence. Core plans (Basic, Plus, Business, Enterprise) scale by monthly response volume and seats, with Business unlocking drop-off and conversion analytics. Typeform also sells two vertical add-on plans outside the core ladder: Growth Pro at $379/month for marketing teams and Talent at $169/month for recruiting workflows. The product trades feature breadth for aesthetics: it is consistently among the prettiest form builders, but the per-month price and per-seat scaling make it a real line item for marketing teams compared to free alternatives like Google Forms or Tally.",
      "primary_category": "form-builder",
      "secondary_categories": [],
      "plans": [
        {
          "name": "Basic",
          "slug": "basic",
          "tagline": "Entry tier for solo creators and small forms",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 3900,
                "currency": "USD"
              }
            },
            {
              "cycle": "annual",
              "price": {
                "amount_cents": 33600,
                "currency": "USD"
              },
              "notes": "$28/month billed yearly = $336/year"
            }
          ],
          "anchor_monthly_usd_cents": 2800,
          "limits": {
            "seats": {
              "kind": "number",
              "value": 1
            }
          },
          "features_included": [
            "100 responses/month, max 750",
            "Unlimited forms and questions",
            "Template gallery",
            "Basic customization",
            "Embed forms on your site",
            "Standard integrations"
          ],
          "features_missing": [
            "Remove Typeform branding",
            "Custom subdomain",
            "Premium themes",
            "Drop-off analysis",
            "Conversion tracking",
            "Priority support"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.typeform.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Save $132/year on annual billing. Single seat plan."
        },
        {
          "name": "Plus",
          "slug": "plus",
          "tagline": "Remove branding and scale to small teams",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 7900,
                "currency": "USD"
              }
            },
            {
              "cycle": "annual",
              "price": {
                "amount_cents": 67200,
                "currency": "USD"
              },
              "notes": "$56/month billed yearly = $672/year"
            }
          ],
          "anchor_monthly_usd_cents": 5600,
          "limits": {
            "seats": {
              "kind": "number",
              "value": 3
            }
          },
          "features_included": [
            "1,000 responses/month, max 2,500",
            "Unlimited forms and questions",
            "Remove Typeform branding",
            "Custom subdomain",
            "Premium themes",
            "3 user seats"
          ],
          "features_missing": [
            "Drop-off analysis",
            "Conversion tracking",
            "Priority support",
            "Live chat",
            "SSO",
            "HIPAA/GDPR compliance"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.typeform.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Save $276/year on annual billing."
        },
        {
          "name": "Business",
          "slug": "business",
          "tagline": "Conversion analytics and priority support",
          "prices": [
            {
              "cycle": "monthly",
              "price": {
                "amount_cents": 12900,
                "currency": "USD"
              }
            },
            {
              "cycle": "annual",
              "price": {
                "amount_cents": 109200,
                "currency": "USD"
              },
              "notes": "$91/month billed yearly = $1,092/year"
            }
          ],
          "anchor_monthly_usd_cents": 9100,
          "limits": {
            "seats": {
              "kind": "number",
              "value": 5
            }
          },
          "features_included": [
            "10,000 responses/month, max 50,000",
            "Unlimited forms and questions",
            "Drop-off analysis",
            "Conversion tracking",
            "Priority support",
            "Live chat",
            "5 user seats"
          ],
          "features_missing": [
            "Custom domains",
            "SSO",
            "HIPAA/GDPR compliance",
            "Dedicated support"
          ],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": false,
          "source_url": "https://www.typeform.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Save $456/year on annual billing. Most popular paid tier for marketing teams."
        },
        {
          "name": "Enterprise",
          "slug": "enterprise",
          "tagline": "Custom limits, SSO, and compliance",
          "prices": [
            {
              "cycle": "custom"
            }
          ],
          "anchor_monthly_usd_cents": null,
          "limits": {
            "seats": {
              "kind": "custom"
            }
          },
          "features_included": [
            "Tailored response limits and seats",
            "Custom domains",
            "SSO",
            "HIPAA/GDPR compliance",
            "Dedicated support"
          ],
          "features_missing": [],
          "is_free": false,
          "has_free_trial": false,
          "contact_sales": true,
          "source_url": "https://www.typeform.com/pricing/",
          "captured_at": "2026-04-30T21:00:00.000Z",
          "capture_method": "manual",
          "notes": "Pricing by quote. Required for HIPAA workloads and SSO-mandated organizations."
        }
      ],
      "free_plan_available": false,
      "free_trial_days": null,
      "starting_price_usd_cents": 2800,
      "has_custom_enterprise": true,
      "alternatives": [],
      "pros": [
        "Genuinely premium UX with one-question-at-a-time conversational forms that lift completion rates",
        "Strong template gallery with polished, modern designs out of the box",
        "Drop-off and conversion analytics on Business+ make form optimization measurable",
        "Wide integrations ecosystem covering CRMs, email tools, and Zapier/Make",
        "HIPAA and GDPR compliance available on Enterprise for regulated workloads"
      ],
      "cons": [
        "Expensive versus free competitors like Tally and Google Forms; no free plan",
        "Monthly response caps create per-form anxiety on Basic (100/month, 750 hard cap)",
        "Per-month price plus per-seat scaling means real bills for marketing teams as they grow",
        "Growth Pro ($379/mo) and Talent ($169/mo) are separate paid verticals that compound total cost"
      ],
      "best_for": [
        "Marketing teams that need a polished, branded survey or lead-capture form",
        "Onboarding flows that benefit from one-question-at-a-time conversational UX",
        "Brands prioritizing form aesthetics and completion rate over feature breadth"
      ],
      "not_for": [
        "Hobbyists who can use Google Forms or Tally for free",
        "High-volume survey teams where cost per response gets expensive fast",
        "Developers who want form-as-API workflows (Formspree or Tally fit better)"
      ],
      "last_verified": "2026-04-30T21:00:00.000Z",
      "scraper_status": "manual-only",
      "match": "primary"
    }
  ]
}